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Website fit: an overview

Designing a website using a standard user interface without taking into consideration cultural differences may need to be relooked. A country such as Malaysia, who has a multi-racial population composition, may need more innovative web designs that could fulfill the preferences of its diverse online...

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Main Authors:	Nasrul, Mohammad Ahmad, Md. Nor, Khalil, Masrom, Maslin
Format:	Article
Language:	English
Published:	Elsevier 2012
Subjects:	QA76 Computer software
Online Access:	http://eprints.utm.my/id/eprint/33644/1/MohammadAhmadNasrul2012_WebsiteFitanOverview.pdf http://eprints.utm.my/id/eprint/33644/ https://www.sciencedirect.com/science/article/pii/S1877042812006611?via%3Dihub
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id	my.utm.33644
record_format	eprints
spelling	my.utm.336442018-10-14T08:19:20Z http://eprints.utm.my/id/eprint/33644/ Website fit: an overview Nasrul, Mohammad Ahmad Md. Nor, Khalil Masrom, Maslin QA76 Computer software Designing a website using a standard user interface without taking into consideration cultural differences may need to be relooked. A country such as Malaysia, who has a multi-racial population composition, may need more innovative web designs that could fulfill the preferences of its diverse online users. While there are many discussions on this issue, empirical investigation on the linkage between culture and web design is quite limited. Therefore, this paper attempts to fulfill this gap by proposing a study on this topic. After reviewing the related literature, we proposed a research model in which we hypothesized that culture affects individuals’ preference of interface design. Moreover, we hypothesized that cultural markers and cultural dimensions in a website interface that fit with users’ cultural dimensions will affect website usability and later their experience. Methodology and conclusion are also discussed. Elsevier 2012 Article PeerReviewed application/pdf en http://eprints.utm.my/id/eprint/33644/1/MohammadAhmadNasrul2012_WebsiteFitanOverview.pdf Nasrul, Mohammad Ahmad and Md. Nor, Khalil and Masrom, Maslin (2012) Website fit: an overview. Procedia - Social and Behavioral Sciences, 40 (2012). pp. 315-325. ISSN 1877-0428 https://www.sciencedirect.com/science/article/pii/S1877042812006611?via%3Dihub DOI:10.1016/j.sbspro.2012.03.194
institution	Universiti Teknologi Malaysia
building	UTM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Malaysia
content_source	UTM Institutional Repository
url_provider	http://eprints.utm.my/
language	English
topic	QA76 Computer software
spellingShingle	QA76 Computer software Nasrul, Mohammad Ahmad Md. Nor, Khalil Masrom, Maslin Website fit: an overview
description	Designing a website using a standard user interface without taking into consideration cultural differences may need to be relooked. A country such as Malaysia, who has a multi-racial population composition, may need more innovative web designs that could fulfill the preferences of its diverse online users. While there are many discussions on this issue, empirical investigation on the linkage between culture and web design is quite limited. Therefore, this paper attempts to fulfill this gap by proposing a study on this topic. After reviewing the related literature, we proposed a research model in which we hypothesized that culture affects individuals’ preference of interface design. Moreover, we hypothesized that cultural markers and cultural dimensions in a website interface that fit with users’ cultural dimensions will affect website usability and later their experience. Methodology and conclusion are also discussed.
format	Article
author	Nasrul, Mohammad Ahmad Md. Nor, Khalil Masrom, Maslin
author_facet	Nasrul, Mohammad Ahmad Md. Nor, Khalil Masrom, Maslin
author_sort	Nasrul, Mohammad Ahmad
title	Website fit: an overview
title_short	Website fit: an overview
title_full	Website fit: an overview
title_fullStr	Website fit: an overview
title_full_unstemmed	Website fit: an overview
title_sort	website fit: an overview
publisher	Elsevier
publishDate	2012
url	http://eprints.utm.my/id/eprint/33644/1/MohammadAhmadNasrul2012_WebsiteFitanOverview.pdf http://eprints.utm.my/id/eprint/33644/ https://www.sciencedirect.com/science/article/pii/S1877042812006611?via%3Dihub
_version_	1643649388574146560
score	13.211869

Website fit: an overview

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