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Assimilating entrepreneurial orientation and market orientation dimensions in the context of women-owned small and medium sized businesses

Contemporary research exemplifies that an investment in employing an entrepreneurial orientation (EO) and market orientation (MO) strategies will assist small and medium sized businesses owned by women (WSMBs) in gaining success not only in short-term but over the longer period of time as well. Desp...

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Main Authors: Mohd. Osman, Mohd. Hassan, Sheikh Ahmad, Fauziah, Rashid, Muhammad Amir, Hussain, Ghulam
Format: Article
Published: Academic Journals 2011
Subjects:
HD28 Management. Industrial Management
Online Access:http://eprints.utm.my/id/eprint/28886/
https://academicjournals.org/journal/AJBM/article-abstract/F51006624806
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id my.utm.28886
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spelling my.utm.288862019-01-31T11:30:16Z http://eprints.utm.my/id/eprint/28886/ Assimilating entrepreneurial orientation and market orientation dimensions in the context of women-owned small and medium sized businesses Mohd. Osman, Mohd. Hassan Sheikh Ahmad, Fauziah Rashid, Muhammad Amir Hussain, Ghulam HD28 Management. Industrial Management Contemporary research exemplifies that an investment in employing an entrepreneurial orientation (EO) and market orientation (MO) strategies will assist small and medium sized businesses owned by women (WSMBs) in gaining success not only in short-term but over the longer period of time as well. Despite the significance of acquiring EO and MO to rejuvenate business performance, the distribution of EO and MO in literature is accounted as counter-productive. This argument advocate that an alignment amid EO and MO is advantageous for WSMBs, as it improves the business competitive ability to innovate and respond proactively to customers and market demands, which results in business growth and improved profitability. To this day, research has resulted in the development of EO and MO constructs, but literature accord no evidence whether the dimensions of EO and MO are related to each other in the context of WSMBs in developing countries of the world like Pakistan. This study examines the association amid dimensions of EO and MO, and findings suggest that all three dimensions of EO are positively associated with all three dimensions of MO in WSMBs context. Academic Journals 2011-07 Article PeerReviewed Mohd. Osman, Mohd. Hassan and Sheikh Ahmad, Fauziah and Rashid, Muhammad Amir and Hussain, Ghulam (2011) Assimilating entrepreneurial orientation and market orientation dimensions in the context of women-owned small and medium sized businesses. African Journal Of Business Management, 5 (14). pp. 5974-5983. ISSN 1993-8233 https://academicjournals.org/journal/AJBM/article-abstract/F51006624806
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Mohd. Osman, Mohd. Hassan
Sheikh Ahmad, Fauziah
Rashid, Muhammad Amir
Hussain, Ghulam
Assimilating entrepreneurial orientation and market orientation dimensions in the context of women-owned small and medium sized businesses
description Contemporary research exemplifies that an investment in employing an entrepreneurial orientation (EO) and market orientation (MO) strategies will assist small and medium sized businesses owned by women (WSMBs) in gaining success not only in short-term but over the longer period of time as well. Despite the significance of acquiring EO and MO to rejuvenate business performance, the distribution of EO and MO in literature is accounted as counter-productive. This argument advocate that an alignment amid EO and MO is advantageous for WSMBs, as it improves the business competitive ability to innovate and respond proactively to customers and market demands, which results in business growth and improved profitability. To this day, research has resulted in the development of EO and MO constructs, but literature accord no evidence whether the dimensions of EO and MO are related to each other in the context of WSMBs in developing countries of the world like Pakistan. This study examines the association amid dimensions of EO and MO, and findings suggest that all three dimensions of EO are positively associated with all three dimensions of MO in WSMBs context.
format Article
author Mohd. Osman, Mohd. Hassan
Sheikh Ahmad, Fauziah
Rashid, Muhammad Amir
Hussain, Ghulam
author_facet Mohd. Osman, Mohd. Hassan
Sheikh Ahmad, Fauziah
Rashid, Muhammad Amir
Hussain, Ghulam
author_sort Mohd. Osman, Mohd. Hassan
title Assimilating entrepreneurial orientation and market orientation dimensions in the context of women-owned small and medium sized businesses
title_short Assimilating entrepreneurial orientation and market orientation dimensions in the context of women-owned small and medium sized businesses
title_full Assimilating entrepreneurial orientation and market orientation dimensions in the context of women-owned small and medium sized businesses
title_fullStr Assimilating entrepreneurial orientation and market orientation dimensions in the context of women-owned small and medium sized businesses
title_full_unstemmed Assimilating entrepreneurial orientation and market orientation dimensions in the context of women-owned small and medium sized businesses
title_sort assimilating entrepreneurial orientation and market orientation dimensions in the context of women-owned small and medium sized businesses
publisher Academic Journals
publishDate 2011
url http://eprints.utm.my/id/eprint/28886/
https://academicjournals.org/journal/AJBM/article-abstract/F51006624806
_version_ 1643648181846671360
score 13.211869

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