Women participation in business:a focus on franchising venture

The number of women involved in business sector is a growing phenomenon worldwide.Despite this scenario, the involvement of women in business particularly in franchising business is not being studied thoroughly and systematically. Franchising is known as a mean to provide opportunities to minorities...

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Bibliographic Details
Main Authors: Mohd. Salleh, Norliza, Sh. Ahmad, Fauziah, Baharun, Rohaizat, Ismail, Kamariah
Format: Monograph
Language:English
Published: Universiti Teknologi Malaysia 2003
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Online Access:http://eprints.utm.my/id/eprint/2675/1/71804.pdf
http://eprints.utm.my/id/eprint/2675/
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