Faktor-faktor yang menghalang kepada keberkesanan pengurusan aduan di Hotel Johor Bahru
Complaint management plays a special role in the management of customer retention and customer relationship management (CRM). CRM becomes a necessity strategic for the hotel industry to attract, enhance customer satisfaction and loyalty, and increase the number of repatronage customers. The increase...
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| Format: | Thesis |
| Published: |
2010
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| Online Access: | http://eprints.utm.my/id/eprint/26741/ http://libraryopac.utm.my/client/en_AU/main/search/results?qu=Faktor-faktor+yang+menghalang+kepada+keberkesanan+pengurusan+aduan+di+Hotel+Johor+Bahru&te= |
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