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The pro-environmental travel behaviour intention in the post-pandemic era: the role of risk communication, risk perception and environmental concerns

Using the attribution theory, this study develops model of pro-environmental behaviour intention (PETBI) in post-pandemic era. Particularly, this study aims to examine the relation between environmental concerns, risk communication, risk perception of the COVID-19 pandemic, and individuals’ PETBI in...

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Main Authors: Zhang, Jiale, Quoquab, Farzana, Mohammad, Jihad
Format: Article
Published: Routledge, Taylor & Francis Group 2024
Subjects:
H Social Sciences (General)
Online Access:http://eprints.utm.my/108926/
http://dx.doi.org/10.1080/13669877.2024.2328194
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spelling my.utm.1089262024-12-15T06:05:13Z http://eprints.utm.my/108926/ The pro-environmental travel behaviour intention in the post-pandemic era: the role of risk communication, risk perception and environmental concerns Zhang, Jiale Quoquab, Farzana Mohammad, Jihad H Social Sciences (General) Using the attribution theory, this study develops model of pro-environmental behaviour intention (PETBI) in post-pandemic era. Particularly, this study aims to examine the relation between environmental concerns, risk communication, risk perception of the COVID-19 pandemic, and individuals’ PETBI in the tourism industry. An online survey was carried out, which yielded 272 valid responses. PLS-SEM was employed to analyse the data and examine the strength of the relationships between variables. The findings revealed that risk communication of COVID-19, positively impact cognitive and affective risk perception and environmental concern exert significant positive effects on PETBI. Additionally, affective risk perception significantly affects environmental concern. In addition, environmental concern mediates the relationship between affective risk perception and PETBI. Contrary to the expectation, cognitive risk perception does not exert an effect on environmental concern. This study provides significant research insights for the tourism industry and local governments, on the whole, to develop proper mechanisms in addressing risk communication and perception of COVID-19 to enhance PETB in the post-pandemic era. Routledge, Taylor & Francis Group 2024 Article PeerReviewed Zhang, Jiale and Quoquab, Farzana and Mohammad, Jihad (2024) The pro-environmental travel behaviour intention in the post-pandemic era: the role of risk communication, risk perception and environmental concerns. Journal of Risk Research, 27 (2). pp. 274-294. ISSN 1366-9877 http://dx.doi.org/10.1080/13669877.2024.2328194 DOI:10.1080/13669877.2024.2328194
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Zhang, Jiale
Quoquab, Farzana
Mohammad, Jihad
The pro-environmental travel behaviour intention in the post-pandemic era: the role of risk communication, risk perception and environmental concerns
description Using the attribution theory, this study develops model of pro-environmental behaviour intention (PETBI) in post-pandemic era. Particularly, this study aims to examine the relation between environmental concerns, risk communication, risk perception of the COVID-19 pandemic, and individuals’ PETBI in the tourism industry. An online survey was carried out, which yielded 272 valid responses. PLS-SEM was employed to analyse the data and examine the strength of the relationships between variables. The findings revealed that risk communication of COVID-19, positively impact cognitive and affective risk perception and environmental concern exert significant positive effects on PETBI. Additionally, affective risk perception significantly affects environmental concern. In addition, environmental concern mediates the relationship between affective risk perception and PETBI. Contrary to the expectation, cognitive risk perception does not exert an effect on environmental concern. This study provides significant research insights for the tourism industry and local governments, on the whole, to develop proper mechanisms in addressing risk communication and perception of COVID-19 to enhance PETB in the post-pandemic era.
format Article
author Zhang, Jiale
Quoquab, Farzana
Mohammad, Jihad
author_facet Zhang, Jiale
Quoquab, Farzana
Mohammad, Jihad
author_sort Zhang, Jiale
title The pro-environmental travel behaviour intention in the post-pandemic era: the role of risk communication, risk perception and environmental concerns
title_short The pro-environmental travel behaviour intention in the post-pandemic era: the role of risk communication, risk perception and environmental concerns
title_full The pro-environmental travel behaviour intention in the post-pandemic era: the role of risk communication, risk perception and environmental concerns
title_fullStr The pro-environmental travel behaviour intention in the post-pandemic era: the role of risk communication, risk perception and environmental concerns
title_full_unstemmed The pro-environmental travel behaviour intention in the post-pandemic era: the role of risk communication, risk perception and environmental concerns
title_sort pro-environmental travel behaviour intention in the post-pandemic era: the role of risk communication, risk perception and environmental concerns
publisher Routledge, Taylor & Francis Group
publishDate 2024
url http://eprints.utm.my/108926/
http://dx.doi.org/10.1080/13669877.2024.2328194
_version_ 1818834067073794048
score 13.223943

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