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Exploring the nexus between healthcare tourism services and tourists’ behavioural intentions in Penang: A comprehensive analysis

Medical tourism has emerged as a focal point in the realm of global healthcare, generating heightened interest and competitive advantage within the medical industry worldwide. This trend aligns with the increasing focus on tourism development. Within this paradigm, the current qualitative study inve...

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Main Authors: Shaharuddin, Nuraini Syakirah, Abas, Siti Aisah, Mohamed Rani, Zaharah, Abd. Halim, Norhazliza
Format: Article
Published: UiTM Press 2023
Subjects:
G154.9-155.8 Travel and state. Tourism
Online Access:http://eprints.utm.my/108746/
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spelling my.utm.1087462024-12-08T08:11:53Z http://eprints.utm.my/108746/ Exploring the nexus between healthcare tourism services and tourists’ behavioural intentions in Penang: A comprehensive analysis Shaharuddin, Nuraini Syakirah Abas, Siti Aisah Mohamed Rani, Zaharah Abd. Halim, Norhazliza G154.9-155.8 Travel and state. Tourism Medical tourism has emerged as a focal point in the realm of global healthcare, generating heightened interest and competitive advantage within the medical industry worldwide. This trend aligns with the increasing focus on tourism development. Within this paradigm, the current qualitative study investigated the relationship between medical tour services and the behavioural intentions exhibited by tourists in Penang. Through semi-structured interviews with five tourists who sought medical tour services in Penang, this study uncovered a multifaceted landscape. The combination of factors from the fields of medical and tourism services shapes tourists’ inclinations. The key factors include the affordability of pricing, the quality of medical services, and the promptness of service provision. Also, tourism service factors, including the attractiveness of tourist attractions, the suitability of accommodations to meet tourist needs, and the provision of well-being programmes, contributed to the increase in medical tourism in Penang. This study has significant implications for improving the service delivery of medical tourism and serves as a reference for future researchers. In conclusion, the study provides a perspective on the relationship between medical tour services and tourists’ behavioural intentions, inviting further exploration into medical tourism in Malaysia. UiTM Press 2023 Article PeerReviewed Shaharuddin, Nuraini Syakirah and Abas, Siti Aisah and Mohamed Rani, Zaharah and Abd. Halim, Norhazliza (2023) Exploring the nexus between healthcare tourism services and tourists’ behavioural intentions in Penang: A comprehensive analysis. e-Academia Journal, 12 (NA). pp. 26-47. ISSN 2289-6589 NA
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic G154.9-155.8 Travel and state. Tourism
spellingShingle G154.9-155.8 Travel and state. Tourism
Shaharuddin, Nuraini Syakirah
Abas, Siti Aisah
Mohamed Rani, Zaharah
Abd. Halim, Norhazliza
Exploring the nexus between healthcare tourism services and tourists’ behavioural intentions in Penang: A comprehensive analysis
description Medical tourism has emerged as a focal point in the realm of global healthcare, generating heightened interest and competitive advantage within the medical industry worldwide. This trend aligns with the increasing focus on tourism development. Within this paradigm, the current qualitative study investigated the relationship between medical tour services and the behavioural intentions exhibited by tourists in Penang. Through semi-structured interviews with five tourists who sought medical tour services in Penang, this study uncovered a multifaceted landscape. The combination of factors from the fields of medical and tourism services shapes tourists’ inclinations. The key factors include the affordability of pricing, the quality of medical services, and the promptness of service provision. Also, tourism service factors, including the attractiveness of tourist attractions, the suitability of accommodations to meet tourist needs, and the provision of well-being programmes, contributed to the increase in medical tourism in Penang. This study has significant implications for improving the service delivery of medical tourism and serves as a reference for future researchers. In conclusion, the study provides a perspective on the relationship between medical tour services and tourists’ behavioural intentions, inviting further exploration into medical tourism in Malaysia.
format Article
author Shaharuddin, Nuraini Syakirah
Abas, Siti Aisah
Mohamed Rani, Zaharah
Abd. Halim, Norhazliza
author_facet Shaharuddin, Nuraini Syakirah
Abas, Siti Aisah
Mohamed Rani, Zaharah
Abd. Halim, Norhazliza
author_sort Shaharuddin, Nuraini Syakirah
title Exploring the nexus between healthcare tourism services and tourists’ behavioural intentions in Penang: A comprehensive analysis
title_short Exploring the nexus between healthcare tourism services and tourists’ behavioural intentions in Penang: A comprehensive analysis
title_full Exploring the nexus between healthcare tourism services and tourists’ behavioural intentions in Penang: A comprehensive analysis
title_fullStr Exploring the nexus between healthcare tourism services and tourists’ behavioural intentions in Penang: A comprehensive analysis
title_full_unstemmed Exploring the nexus between healthcare tourism services and tourists’ behavioural intentions in Penang: A comprehensive analysis
title_sort exploring the nexus between healthcare tourism services and tourists’ behavioural intentions in penang: a comprehensive analysis
publisher UiTM Press
publishDate 2023
url http://eprints.utm.my/108746/
_version_ 1818834043565768704
score 13.223943

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