Anticipated ROI methods for the quantification of servicescape upgrading based on intangible values: A literature analysis
One of the biggest challenges faced by facilities managers is justifying the need for servicescape upgrades in monetary terms. Servicescape upgrades are often viewed as benefitting intangible aspects of business performance, such as improved levels of comfort, happiness, aesthetics, confidence, and...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Scholars Network
2023
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| Subjects: | |
| Online Access: | http://eprints.utm.my/108678/1/IzranSarrazinMohammad2023_AnticipatedROIMethodsfortheQuantificationofServicescape.pdf http://eprints.utm.my/108678/ http://dx.doi.org/10.55057/ijbtm.2023.5.2.16 |
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