The impact of cultural customization and locational congruity on attitude toward location-based advertising
Online Location-Based Advertising (LBA) is rapidly growing. Due to the widespread use of location-based advertising, it is necessary to determine the elements that impact attitudes about online LBA. The present study investigates the effects of cultural customization and locational congruity on atti...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Res Militaris
2023
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| Subjects: | |
| Online Access: | http://eprints.utm.my/108631/1/TanOweeKowang2023_TheImpactofCulturalCustomizationandLocational.pdf http://eprints.utm.my/108631/ https://resmilitaris.net/issue-content/the-impact-of-cultural-customization-and-locational-congruity-on-attitude-toward-location-based-advertising-1577 |
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