The effects of dynamic capabilities, culture and the role of management accountant on the relationship between big data analytics capabilities and innovation performance

Big Data Analytics (BDA) have the power to modernize traditional ways of doing business. Nevertheless, Big Data Analytics Capabilities (BDAC) impact on a firm’s innovation performance is still not fully understood. The ‘Age of Data’ is thriving because new data is being produced at an unprecedented...

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Bibliographic Details
Main Author: Munir, Sabra
Format: Thesis
Language:English
Published: 2022
Subjects:
Online Access:http://eprints.utm.my/108361/1/SabraMunirPAHIBS2022.pdf.pdf
http://eprints.utm.my/108361/
http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:154507
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