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Dropout factors of English mobile learning among Chinese college students based on UTAUT2 model

Currently, mobile learning is highly developed, but China continues to struggle to retain learners and prevent them from dropping out. In light of this phenomenon, the present study employs the UTAUT 2 model to develop an dropout model of English mobile learning among Chinese college students. Throu...

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Main Authors: Fang, Yuhua, Zhao, Jingyi, Gao, Minjun, Ibrahim, Noor Mala
Format: Conference or Workshop Item
Published: 2023
Subjects:
H Social Sciences (General)
Online Access:http://eprints.utm.my/107871/
http://dx.doi.org/10.1145/3625704.3625763
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spelling my.utm.1078712024-10-08T06:44:37Z http://eprints.utm.my/107871/ Dropout factors of English mobile learning among Chinese college students based on UTAUT2 model Fang, Yuhua Zhao, Jingyi Gao, Minjun Ibrahim, Noor Mala H Social Sciences (General) Currently, mobile learning is highly developed, but China continues to struggle to retain learners and prevent them from dropping out. In light of this phenomenon, the present study employs the UTAUT 2 model to develop an dropout model of English mobile learning among Chinese college students. Through data analysis methods such as descriptive statistics, reliability/validity test, and structural equation modelling, the finings indicate that social influence has direct or indirect effects on each variable in the model, and that performance expectancy and facilitating conditions are the primary variables that influence Chinese college students' dropout of English mobile learning. Various grade of college students demonstrated significant differences in drop intention and facilitating conditions, and various usage experiences revealed significant differences in hedonic motivation, price value, habit and drop behaviour. Based on these findings, the present study provides recommendations for English mobile learning development and application strategies in China. 2023 Conference or Workshop Item PeerReviewed Fang, Yuhua and Zhao, Jingyi and Gao, Minjun and Ibrahim, Noor Mala (2023) Dropout factors of English mobile learning among Chinese college students based on UTAUT2 model. In: 27th International Conference on Education and Multimedia Technology, ICEMT 2023, 29 August 2023-31 August 2023, Tokyo, Japan. http://dx.doi.org/10.1145/3625704.3625763
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Fang, Yuhua
Zhao, Jingyi
Gao, Minjun
Ibrahim, Noor Mala
Dropout factors of English mobile learning among Chinese college students based on UTAUT2 model
description Currently, mobile learning is highly developed, but China continues to struggle to retain learners and prevent them from dropping out. In light of this phenomenon, the present study employs the UTAUT 2 model to develop an dropout model of English mobile learning among Chinese college students. Through data analysis methods such as descriptive statistics, reliability/validity test, and structural equation modelling, the finings indicate that social influence has direct or indirect effects on each variable in the model, and that performance expectancy and facilitating conditions are the primary variables that influence Chinese college students' dropout of English mobile learning. Various grade of college students demonstrated significant differences in drop intention and facilitating conditions, and various usage experiences revealed significant differences in hedonic motivation, price value, habit and drop behaviour. Based on these findings, the present study provides recommendations for English mobile learning development and application strategies in China.
format Conference or Workshop Item
author Fang, Yuhua
Zhao, Jingyi
Gao, Minjun
Ibrahim, Noor Mala
author_facet Fang, Yuhua
Zhao, Jingyi
Gao, Minjun
Ibrahim, Noor Mala
author_sort Fang, Yuhua
title Dropout factors of English mobile learning among Chinese college students based on UTAUT2 model
title_short Dropout factors of English mobile learning among Chinese college students based on UTAUT2 model
title_full Dropout factors of English mobile learning among Chinese college students based on UTAUT2 model
title_fullStr Dropout factors of English mobile learning among Chinese college students based on UTAUT2 model
title_full_unstemmed Dropout factors of English mobile learning among Chinese college students based on UTAUT2 model
title_sort dropout factors of english mobile learning among chinese college students based on utaut2 model
publishDate 2023
url http://eprints.utm.my/107871/
http://dx.doi.org/10.1145/3625704.3625763
_version_ 1814043544474615808
score 13.211869

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