Staff View: EWOM content on a digital tourist destination platform that can motivate tourists to come.

EWOM content on a digital tourist destination platform that can motivate tourists to come.

The role of the Electronic Word of Mouth (eWOM) in the tourism industry is increasingly irreplaceable as has been discussed in many studies related to tourist destinations. However, the discussion regarding eWOM content on the tourist destination digital platform has not been widely discussed. More...

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Main Authors:	Lukiyanto, Kukuh, Setiyati, Etsa Astridya, Huda, Choirul, Sano, Albert Verasius Dian, Ismail, Azizah
Format:	Conference or Workshop Item
Published:	2023
Subjects:	TH434-437 Quantity surveying
Online Access:	http://eprints.utm.my/107467/ http://dx.doi.org/10.1063/5.0128268
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id	my.utm.107467
record_format	eprints
spelling	my.utm.1074672024-09-17T07:49:48Z http://eprints.utm.my/107467/ EWOM content on a digital tourist destination platform that can motivate tourists to come. Lukiyanto, Kukuh Setiyati, Etsa Astridya Huda, Choirul Sano, Albert Verasius Dian Ismail, Azizah TH434-437 Quantity surveying The role of the Electronic Word of Mouth (eWOM) in the tourism industry is increasingly irreplaceable as has been discussed in many studies related to tourist destinations. However, the discussion regarding eWOM content on the tourist destination digital platform has not been widely discussed. More specifically, content can motivate other tourists. This article aims to explore eWOM content that can motivate tourists to come to a tourist destination. Ten tourists who came to the tourist destination because they were encouraged by the eWOM they read, were offered to be informants and conducted in-depth interviews. The results of this study show that eWOM which contains tourists' emotions and explorations written on a digital platform is the main reference for potential tourists. These findings can be used to develop a digital content platform owned by a tourist destination. The positive emotions and exploration contained in eWOM will have positive implications for the marketing and management objectives of the platform. 2023-10-09 Conference or Workshop Item PeerReviewed Lukiyanto, Kukuh and Setiyati, Etsa Astridya and Huda, Choirul and Sano, Albert Verasius Dian and Ismail, Azizah (2023) EWOM content on a digital tourist destination platform that can motivate tourists to come. In: 3rd International Conference on Computer, Science, Engineering and Technology, ICComSET 2020, 22 December 2020, Tasikmalaya, Indonesia - Virtual, Online. http://dx.doi.org/10.1063/5.0128268
institution	Universiti Teknologi Malaysia
building	UTM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Malaysia
content_source	UTM Institutional Repository
url_provider	http://eprints.utm.my/
topic	TH434-437 Quantity surveying
spellingShingle	TH434-437 Quantity surveying Lukiyanto, Kukuh Setiyati, Etsa Astridya Huda, Choirul Sano, Albert Verasius Dian Ismail, Azizah EWOM content on a digital tourist destination platform that can motivate tourists to come.
description	The role of the Electronic Word of Mouth (eWOM) in the tourism industry is increasingly irreplaceable as has been discussed in many studies related to tourist destinations. However, the discussion regarding eWOM content on the tourist destination digital platform has not been widely discussed. More specifically, content can motivate other tourists. This article aims to explore eWOM content that can motivate tourists to come to a tourist destination. Ten tourists who came to the tourist destination because they were encouraged by the eWOM they read, were offered to be informants and conducted in-depth interviews. The results of this study show that eWOM which contains tourists' emotions and explorations written on a digital platform is the main reference for potential tourists. These findings can be used to develop a digital content platform owned by a tourist destination. The positive emotions and exploration contained in eWOM will have positive implications for the marketing and management objectives of the platform.
format	Conference or Workshop Item
author	Lukiyanto, Kukuh Setiyati, Etsa Astridya Huda, Choirul Sano, Albert Verasius Dian Ismail, Azizah
author_facet	Lukiyanto, Kukuh Setiyati, Etsa Astridya Huda, Choirul Sano, Albert Verasius Dian Ismail, Azizah
author_sort	Lukiyanto, Kukuh
title	EWOM content on a digital tourist destination platform that can motivate tourists to come.
title_short	EWOM content on a digital tourist destination platform that can motivate tourists to come.
title_full	EWOM content on a digital tourist destination platform that can motivate tourists to come.
title_fullStr	EWOM content on a digital tourist destination platform that can motivate tourists to come.
title_full_unstemmed	EWOM content on a digital tourist destination platform that can motivate tourists to come.
title_sort	ewom content on a digital tourist destination platform that can motivate tourists to come.
publishDate	2023
url	http://eprints.utm.my/107467/ http://dx.doi.org/10.1063/5.0128268
_version_	1811681201195319296
score	13.211869

EWOM content on a digital tourist destination platform that can motivate tourists to come.

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