Building customer loyalty through social media marketing strategy for internet service providers in Malaysia.
Consumer behaviour has been changed since year 2020 as people spending more time at home due to the COVID-19 pandemic. The new normal life-style in pandemic results in the exploration of Internet usage. Retention of Internet users can be challenging with the advent of social media. Thus, the present...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utm.my/107374/ http://dx.doi.org/10.1063/5.0164739 |
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