Five phases new product development process for business-to-business customers in a telecommunication service provider
New products are prevalent in technology-intensive industries such as telecommunication industry to stay in business and provides competitive advantage against the competitors. On average, product or service readiness takes more than a year which exceeds customer deadline. The aim of the study is to...
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| Format: | Thesis |
| Language: | English |
| Published: |
2021
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| Online Access: | http://eprints.utm.my/107043/1/HafizahZainolAbidinPFTIR2021.pdf http://eprints.utm.my/107043/ http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:156366?site_name=GlobalView&query=Five+phases+new+product+development+process+for+business-to-business+customers+in+a+telecommunication+service+provider&queryType=vitalDismax |
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