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Understanding the skills and roles of social media manager in improving job-related performance among SMEs in Australia

One of the biggest challenges that Small and Medium Enterprises (SMEs) confront is coming up with the best business plan, which is made possible by a strong social media adoption of modern soft and hard skills. Due to the high rate of failures among SMEs, there has been a substantial investment in r...

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Main Authors: Alateya, Abbas Alwan Ghazi, Baskaran, Shathees
Format: Article
Language:English
Published: Macrothink Institute 2023
Subjects:
HD30.213 Management information systems. Decision support systems
Online Access:http://eprints.utm.my/105700/1/ShatheesBaskaran2023_UnderstandingtheSkillsandRolesofSocialMedia.pdf
http://eprints.utm.my/105700/
http://dx.doi.org/10.5296/bms.v14i2.21367
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spelling my.utm.1057002024-05-20T06:17:16Z http://eprints.utm.my/105700/ Understanding the skills and roles of social media manager in improving job-related performance among SMEs in Australia Alateya, Abbas Alwan Ghazi Baskaran, Shathees HD30.213 Management information systems. Decision support systems One of the biggest challenges that Small and Medium Enterprises (SMEs) confront is coming up with the best business plan, which is made possible by a strong social media adoption of modern soft and hard skills. Due to the high rate of failures among SMEs, there has been a substantial investment in research to pinpoint the crucial elements that will ultimately lead to a more successful journey. Several models have also been developed to evaluate the profound impact of the social media manager. However, there is a gap in determining how prepared an SME is to successfully boost performance, and the gap is considerably larger when considering it from the perspective of the absence of intervention from social media managers skills (SMM). The current research suggests a model for evaluating such readiness by interrogating SMM skills. In order to help SMEs to better grasp the foundations that must be laid in order to successfully enhance performance, organisational readiness is introduced as a mediator. From the viewpoint of an employee, this paper suggests a model to position the role of SMEs for upcoming challenges. The organisational readiness evaluation seeks to give SMEs in regional Australia a better understanding of the foundations that must be laid in order to successfully achieve the required increase in performance for SMEs. Macrothink Institute 2023 Article PeerReviewed application/pdf en http://eprints.utm.my/105700/1/ShatheesBaskaran2023_UnderstandingtheSkillsandRolesofSocialMedia.pdf Alateya, Abbas Alwan Ghazi and Baskaran, Shathees (2023) Understanding the skills and roles of social media manager in improving job-related performance among SMEs in Australia. Business Management and Strategy, 14 (2). pp. 1-19. ISSN 2157-6068 http://dx.doi.org/10.5296/bms.v14i2.21367 DOI : 10.5296/bms.v14i2.21367
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic HD30.213 Management information systems. Decision support systems
spellingShingle HD30.213 Management information systems. Decision support systems
Alateya, Abbas Alwan Ghazi
Baskaran, Shathees
Understanding the skills and roles of social media manager in improving job-related performance among SMEs in Australia
description One of the biggest challenges that Small and Medium Enterprises (SMEs) confront is coming up with the best business plan, which is made possible by a strong social media adoption of modern soft and hard skills. Due to the high rate of failures among SMEs, there has been a substantial investment in research to pinpoint the crucial elements that will ultimately lead to a more successful journey. Several models have also been developed to evaluate the profound impact of the social media manager. However, there is a gap in determining how prepared an SME is to successfully boost performance, and the gap is considerably larger when considering it from the perspective of the absence of intervention from social media managers skills (SMM). The current research suggests a model for evaluating such readiness by interrogating SMM skills. In order to help SMEs to better grasp the foundations that must be laid in order to successfully enhance performance, organisational readiness is introduced as a mediator. From the viewpoint of an employee, this paper suggests a model to position the role of SMEs for upcoming challenges. The organisational readiness evaluation seeks to give SMEs in regional Australia a better understanding of the foundations that must be laid in order to successfully achieve the required increase in performance for SMEs.
format Article
author Alateya, Abbas Alwan Ghazi
Baskaran, Shathees
author_facet Alateya, Abbas Alwan Ghazi
Baskaran, Shathees
author_sort Alateya, Abbas Alwan Ghazi
title Understanding the skills and roles of social media manager in improving job-related performance among SMEs in Australia
title_short Understanding the skills and roles of social media manager in improving job-related performance among SMEs in Australia
title_full Understanding the skills and roles of social media manager in improving job-related performance among SMEs in Australia
title_fullStr Understanding the skills and roles of social media manager in improving job-related performance among SMEs in Australia
title_full_unstemmed Understanding the skills and roles of social media manager in improving job-related performance among SMEs in Australia
title_sort understanding the skills and roles of social media manager in improving job-related performance among smes in australia
publisher Macrothink Institute
publishDate 2023
url http://eprints.utm.my/105700/1/ShatheesBaskaran2023_UnderstandingtheSkillsandRolesofSocialMedia.pdf
http://eprints.utm.my/105700/
http://dx.doi.org/10.5296/bms.v14i2.21367
_version_ 1800082650526908416
score 13.211869

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