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The adoption of stimulus-organism-response (SOR) model in the social commerce literature.

Social commerce business is built on interpersonal networks and uses Internet social technologies to conduct sales of products and services, whereby it has been seen as a powerful visible symbol of the new e-commerce era (Wang et al., 2022). Users have witnessed the growth of various methods of exch...

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Main Authors: Zhao, Kexin, Teo, Poh-Chuin
Format: Article
Language:English
Published: Human Resource Management Academic Research Society (HRMARS) 2023
Subjects:
H Social Sciences (General)
HF Commerce
Online Access:http://eprints.utm.my/105161/1/ZhaoKexin2023_TheAdoptionofStimulusOrganismResponseSORModel.pdf
http://eprints.utm.my/105161/
http://dx.doi.org/10.6007/IJARBSS/v13-i7/17290
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id my.utm.105161
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spelling my.utm.1051612024-04-07T04:02:19Z http://eprints.utm.my/105161/ The adoption of stimulus-organism-response (SOR) model in the social commerce literature. Zhao, Kexin Teo, Poh-Chuin H Social Sciences (General) HF Commerce Social commerce business is built on interpersonal networks and uses Internet social technologies to conduct sales of products and services, whereby it has been seen as a powerful visible symbol of the new e-commerce era (Wang et al., 2022). Users have witnessed the growth of various methods of exchanging products and services that deviate from traditional e-commerce conventions due to interconnected social and semantic webs (Beheshti et al., 2022) . There are increasing attention on social commerce in the academic world, and multiple underpinning theories and models have been adopted to support the past research works. Among, the Stimulus-Organism-Response (SOR) Model has started to receive greater attention of the academic researchers. This study discusses the adoption of SOR Model in the past social commerce literature in the field of marketing research. Human Resource Management Academic Research Society (HRMARS) 2023-07-17 Article PeerReviewed application/pdf en http://eprints.utm.my/105161/1/ZhaoKexin2023_TheAdoptionofStimulusOrganismResponseSORModel.pdf Zhao, Kexin and Teo, Poh-Chuin (2023) The adoption of stimulus-organism-response (SOR) model in the social commerce literature. International Journal of Academic Research in Business and Social Sciences, 13 (7). pp. 1879-1886. ISSN 2222-6990 http://dx.doi.org/10.6007/IJARBSS/v13-i7/17290 DOI: 10.6007/IJARBSS/v13-i7/17290
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic H Social Sciences (General)
HF Commerce
spellingShingle H Social Sciences (General)
HF Commerce
Zhao, Kexin
Teo, Poh-Chuin
The adoption of stimulus-organism-response (SOR) model in the social commerce literature.
description Social commerce business is built on interpersonal networks and uses Internet social technologies to conduct sales of products and services, whereby it has been seen as a powerful visible symbol of the new e-commerce era (Wang et al., 2022). Users have witnessed the growth of various methods of exchanging products and services that deviate from traditional e-commerce conventions due to interconnected social and semantic webs (Beheshti et al., 2022) . There are increasing attention on social commerce in the academic world, and multiple underpinning theories and models have been adopted to support the past research works. Among, the Stimulus-Organism-Response (SOR) Model has started to receive greater attention of the academic researchers. This study discusses the adoption of SOR Model in the past social commerce literature in the field of marketing research.
format Article
author Zhao, Kexin
Teo, Poh-Chuin
author_facet Zhao, Kexin
Teo, Poh-Chuin
author_sort Zhao, Kexin
title The adoption of stimulus-organism-response (SOR) model in the social commerce literature.
title_short The adoption of stimulus-organism-response (SOR) model in the social commerce literature.
title_full The adoption of stimulus-organism-response (SOR) model in the social commerce literature.
title_fullStr The adoption of stimulus-organism-response (SOR) model in the social commerce literature.
title_full_unstemmed The adoption of stimulus-organism-response (SOR) model in the social commerce literature.
title_sort adoption of stimulus-organism-response (sor) model in the social commerce literature.
publisher Human Resource Management Academic Research Society (HRMARS)
publishDate 2023
url http://eprints.utm.my/105161/1/ZhaoKexin2023_TheAdoptionofStimulusOrganismResponseSORModel.pdf
http://eprints.utm.my/105161/
http://dx.doi.org/10.6007/IJARBSS/v13-i7/17290
_version_ 1797905953053474816
score 13.211869

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