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Women’s aid through donation-based crowdfunding: case of Malaysia.

Donation-based crowdfunding can assist individuals, including women, who need funds. This study was conducted to identify campaigns on crowdfunding platforms that contribute directly to women. The content analysis approach was conducted by identifying campaigns for women through two donation-based c...

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Main Authors: Mustaffa, Fatin Nur Ainaa, Kamarudin, Mohd. Khairy, Khidzir, Masyitah, Mohamad Norzilan, Nur Izzati
Format: Article
Language:English
Published: Human Resource Management Academic Research Society (HRMARS) 2023
Subjects:
H Social Sciences (General)
Online Access:http://eprints.utm.my/105151/1/FatinNurAinaaMustaffa2023_WomensAidThroughDonationBasedCrowdfunding.pdf
http://eprints.utm.my/105151/
http://dx.doi.org/10.6007/IJARBSS/v13-i1/15789
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spelling my.utm.1051512024-04-07T03:57:34Z http://eprints.utm.my/105151/ Women’s aid through donation-based crowdfunding: case of Malaysia. Mustaffa, Fatin Nur Ainaa Kamarudin, Mohd. Khairy Khidzir, Masyitah Mohamad Norzilan, Nur Izzati H Social Sciences (General) Donation-based crowdfunding can assist individuals, including women, who need funds. This study was conducted to identify campaigns on crowdfunding platforms that contribute directly to women. The content analysis approach was conducted by identifying campaigns for women through two donation-based crowdfunding platforms in Malaysia, namely KitaFund and JomDonate. Women-related campaigns were identified and screened for the purpose of theme analysis. A total of three themes were found namely ‘the fundraiser situation’, ‘Reason for assistance’ and ‘Type of assistance’. As for the ‘Fundraiser situation’, there were fundraisers who did not work, the family could not afford it and did not receive financial assistance. Meanwhile, the reason for assistance has four sub-themes namely ‘Disease’, ‘Education’, ‘Life’ and ‘Business Capital’. Types of assistance refer to assistance related to treatment, transportation, food, livelihood and education assistance. This study suggests that crowdfunding platforms produce compelling content to make it easier for donors to select the appropriate campaigns. At the same time, the content of the campaign needs to be reviewed by the platform to ensure that it is free of grammatical and spelling errors. Human Resource Management Academic Research Society (HRMARS) 2023-01-16 Article PeerReviewed application/pdf en http://eprints.utm.my/105151/1/FatinNurAinaaMustaffa2023_WomensAidThroughDonationBasedCrowdfunding.pdf Mustaffa, Fatin Nur Ainaa and Kamarudin, Mohd. Khairy and Khidzir, Masyitah and Mohamad Norzilan, Nur Izzati (2023) Women’s aid through donation-based crowdfunding: case of Malaysia. International Journal of Academic Research in Business and Social Sciences, 13 (1). pp. 1283-1295. ISSN 2222-6990 http://dx.doi.org/10.6007/IJARBSS/v13-i1/15789 DOI: 10.6007/IJARBSS/v13-i1/15789
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Mustaffa, Fatin Nur Ainaa
Kamarudin, Mohd. Khairy
Khidzir, Masyitah
Mohamad Norzilan, Nur Izzati
Women’s aid through donation-based crowdfunding: case of Malaysia.
description Donation-based crowdfunding can assist individuals, including women, who need funds. This study was conducted to identify campaigns on crowdfunding platforms that contribute directly to women. The content analysis approach was conducted by identifying campaigns for women through two donation-based crowdfunding platforms in Malaysia, namely KitaFund and JomDonate. Women-related campaigns were identified and screened for the purpose of theme analysis. A total of three themes were found namely ‘the fundraiser situation’, ‘Reason for assistance’ and ‘Type of assistance’. As for the ‘Fundraiser situation’, there were fundraisers who did not work, the family could not afford it and did not receive financial assistance. Meanwhile, the reason for assistance has four sub-themes namely ‘Disease’, ‘Education’, ‘Life’ and ‘Business Capital’. Types of assistance refer to assistance related to treatment, transportation, food, livelihood and education assistance. This study suggests that crowdfunding platforms produce compelling content to make it easier for donors to select the appropriate campaigns. At the same time, the content of the campaign needs to be reviewed by the platform to ensure that it is free of grammatical and spelling errors.
format Article
author Mustaffa, Fatin Nur Ainaa
Kamarudin, Mohd. Khairy
Khidzir, Masyitah
Mohamad Norzilan, Nur Izzati
author_facet Mustaffa, Fatin Nur Ainaa
Kamarudin, Mohd. Khairy
Khidzir, Masyitah
Mohamad Norzilan, Nur Izzati
author_sort Mustaffa, Fatin Nur Ainaa
title Women’s aid through donation-based crowdfunding: case of Malaysia.
title_short Women’s aid through donation-based crowdfunding: case of Malaysia.
title_full Women’s aid through donation-based crowdfunding: case of Malaysia.
title_fullStr Women’s aid through donation-based crowdfunding: case of Malaysia.
title_full_unstemmed Women’s aid through donation-based crowdfunding: case of Malaysia.
title_sort women’s aid through donation-based crowdfunding: case of malaysia.
publisher Human Resource Management Academic Research Society (HRMARS)
publishDate 2023
url http://eprints.utm.my/105151/1/FatinNurAinaaMustaffa2023_WomensAidThroughDonationBasedCrowdfunding.pdf
http://eprints.utm.my/105151/
http://dx.doi.org/10.6007/IJARBSS/v13-i1/15789
_version_ 1797905951469076480
score 13.211869

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