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Strategies employed by Umrah business owners to survive the COVID-19.

The presence of Covid-19 has brought a number of negative consequences globally including economic disaster. In the context of Kingdom of Saudi Arabia, the Covid-19 has severely impacted the Umrah tourism, and this has led to many Umrah business operators to experience loss. In addition, many small...

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Main Authors: Ahmed Al-Zahrani, Shaymah, Md. Salleh, Nor Zafir
Format: Article
Language:English
Published: Human Resource Management Academic Research Society (HRMARS) 2023
Subjects:
HB Economic Theory
Online Access:http://eprints.utm.my/105112/1/ShaymahAhmedAlZahrani2023_StrategiesEmployedbyUmrahBusinessOwners.pdf
http://eprints.utm.my/105112/
http://dx.doi.org/10.6007/IJARBSS/v13-i1/16037
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spelling my.utm.1051122024-04-02T07:07:30Z http://eprints.utm.my/105112/ Strategies employed by Umrah business owners to survive the COVID-19. Ahmed Al-Zahrani, Shaymah Md. Salleh, Nor Zafir HB Economic Theory The presence of Covid-19 has brought a number of negative consequences globally including economic disaster. In the context of Kingdom of Saudi Arabia, the Covid-19 has severely impacted the Umrah tourism, and this has led to many Umrah business operators to experience loss. In addition, many small and medium business operators have to stop operating due to financial difficulties. This study aims to identify the strategies that have been employed by the Umrah business operators to survive the downward of market due to Covid- 19 pandemic. Specifically, the study attempts to understand the mechanisms that have been adopted by the affected Umrah business operators to maintain their business. As such, a total of three business operators in the Makkah region were selected to be interviewed. The interviews were later transcribed and thematically analyzed. The analysis of interview responses followed the Wenzel (2020)’s Crisis Response Strategies that has been the study’s conceptual framework. Findings showed that the strategies that the business owners adopted can be grouped into two themes; first is retrenchment where the business owners will reduce the number of staff being employed and second is perseverance where the business owners will actively look for assistance mainly from the government. The findings have highlighted limited strategies employed by the business owners. This information can be helpful for training purposes where many strategies can be adopted by business owners when they are faced with economic difficulties. Human Resource Management Academic Research Society (HRMARS) 2023-01-04 Article PeerReviewed application/pdf en http://eprints.utm.my/105112/1/ShaymahAhmedAlZahrani2023_StrategiesEmployedbyUmrahBusinessOwners.pdf Ahmed Al-Zahrani, Shaymah and Md. Salleh, Nor Zafir (2023) Strategies employed by Umrah business owners to survive the COVID-19. International Journal of Academic Research in Business and Social Sciences, 13 (1). pp. 49-59. ISSN 2222-6990 http://dx.doi.org/10.6007/IJARBSS/v13-i1/16037 DOI: 10.6007/IJARBSS/v13-i1/16037
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic HB Economic Theory
spellingShingle HB Economic Theory
Ahmed Al-Zahrani, Shaymah
Md. Salleh, Nor Zafir
Strategies employed by Umrah business owners to survive the COVID-19.
description The presence of Covid-19 has brought a number of negative consequences globally including economic disaster. In the context of Kingdom of Saudi Arabia, the Covid-19 has severely impacted the Umrah tourism, and this has led to many Umrah business operators to experience loss. In addition, many small and medium business operators have to stop operating due to financial difficulties. This study aims to identify the strategies that have been employed by the Umrah business operators to survive the downward of market due to Covid- 19 pandemic. Specifically, the study attempts to understand the mechanisms that have been adopted by the affected Umrah business operators to maintain their business. As such, a total of three business operators in the Makkah region were selected to be interviewed. The interviews were later transcribed and thematically analyzed. The analysis of interview responses followed the Wenzel (2020)’s Crisis Response Strategies that has been the study’s conceptual framework. Findings showed that the strategies that the business owners adopted can be grouped into two themes; first is retrenchment where the business owners will reduce the number of staff being employed and second is perseverance where the business owners will actively look for assistance mainly from the government. The findings have highlighted limited strategies employed by the business owners. This information can be helpful for training purposes where many strategies can be adopted by business owners when they are faced with economic difficulties.
format Article
author Ahmed Al-Zahrani, Shaymah
Md. Salleh, Nor Zafir
author_facet Ahmed Al-Zahrani, Shaymah
Md. Salleh, Nor Zafir
author_sort Ahmed Al-Zahrani, Shaymah
title Strategies employed by Umrah business owners to survive the COVID-19.
title_short Strategies employed by Umrah business owners to survive the COVID-19.
title_full Strategies employed by Umrah business owners to survive the COVID-19.
title_fullStr Strategies employed by Umrah business owners to survive the COVID-19.
title_full_unstemmed Strategies employed by Umrah business owners to survive the COVID-19.
title_sort strategies employed by umrah business owners to survive the covid-19.
publisher Human Resource Management Academic Research Society (HRMARS)
publishDate 2023
url http://eprints.utm.my/105112/1/ShaymahAhmedAlZahrani2023_StrategiesEmployedbyUmrahBusinessOwners.pdf
http://eprints.utm.my/105112/
http://dx.doi.org/10.6007/IJARBSS/v13-i1/16037
_version_ 1797905943281795072
score 13.211869

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