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Bibliometric analysis of business management research trends on social media adoption using scopus database.

The industrial revolution 4.0 is changing many sectors everyday operations. IR 4.0 has impacted the business landscape and how business operations are managed. Businesses are now having expanded their business operation from brick-and-mortar to digital platforms. During the COVID-19 pandemic, many b...

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Main Authors:	Zakaria, Nor Hidayati, Ab. Jalil, Zaidatulnisha
Format:	Article
Language:	English
Published:	Kolej Universiti Poly-Tech MARA Kuala Lumpur 2022
Subjects:	HD30.213 Management information systems. Decision support systems
Online Access:	http://eprints.utm.my/104725/1/ZaidatulnishaAbJalilNorHidayatiZakaria2022_BibliometricAnalysisofBusinessManagementResearch.pdf http://eprints.utm.my/104725/ http://dx.doi.org/10.61688/ajpbs.v3i2.39
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id	my.utm.104725
record_format	eprints
spelling	my.utm.1047252024-02-25T03:51:50Z http://eprints.utm.my/104725/ Bibliometric analysis of business management research trends on social media adoption using scopus database. Zakaria, Nor Hidayati Ab. Jalil, Zaidatulnisha HD30.213 Management information systems. Decision support systems The industrial revolution 4.0 is changing many sectors everyday operations. IR 4.0 has impacted the business landscape and how business operations are managed. Businesses are now having expanded their business operation from brick-and-mortar to digital platforms. During the COVID-19 pandemic, many businesses could sustain their business due to the functionality of digital platforms like social media. Social media no longer functions as a social site solely but also facilitates business needs, especially to engage with the audience and promote their products and services. Therefore, to understand the trend of business management research interest in social media adoption, a bibliometric analysis is conducted to evaluate the research trends in social media adoption based on publication, co-occurrences, and co-authorship of the authors and affiliated countries and author keywords. Using the Scopus database, a total of 558 publications were retrieved from the year 2017 to 2021 in business management. The result shows a steady increase in research trends in 2019, 2020 and 2021. Researchers from the USA, UK and China contribute active publications. The result of this paper will be beneficial to scholars for enhancing research in social media adoption in the field of business management as well as shifting the business landscape to the acceptance of digital platforms. Kolej Universiti Poly-Tech MARA Kuala Lumpur 2022 Article PeerReviewed application/pdf en http://eprints.utm.my/104725/1/ZaidatulnishaAbJalilNorHidayatiZakaria2022_BibliometricAnalysisofBusinessManagementResearch.pdf Zakaria, Nor Hidayati and Ab. Jalil, Zaidatulnisha (2022) Bibliometric analysis of business management research trends on social media adoption using scopus database. The Asian Journal Professional And Business Studies (AJPBS), 3 (2). pp. 1-12. ISSN 2716-666X http://dx.doi.org/10.61688/ajpbs.v3i2.39 DOI: 10.61688/ajpbs.v3i2.39
institution	Universiti Teknologi Malaysia
building	UTM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Malaysia
content_source	UTM Institutional Repository
url_provider	http://eprints.utm.my/
language	English
topic	HD30.213 Management information systems. Decision support systems
spellingShingle	HD30.213 Management information systems. Decision support systems Zakaria, Nor Hidayati Ab. Jalil, Zaidatulnisha Bibliometric analysis of business management research trends on social media adoption using scopus database.
description	The industrial revolution 4.0 is changing many sectors everyday operations. IR 4.0 has impacted the business landscape and how business operations are managed. Businesses are now having expanded their business operation from brick-and-mortar to digital platforms. During the COVID-19 pandemic, many businesses could sustain their business due to the functionality of digital platforms like social media. Social media no longer functions as a social site solely but also facilitates business needs, especially to engage with the audience and promote their products and services. Therefore, to understand the trend of business management research interest in social media adoption, a bibliometric analysis is conducted to evaluate the research trends in social media adoption based on publication, co-occurrences, and co-authorship of the authors and affiliated countries and author keywords. Using the Scopus database, a total of 558 publications were retrieved from the year 2017 to 2021 in business management. The result shows a steady increase in research trends in 2019, 2020 and 2021. Researchers from the USA, UK and China contribute active publications. The result of this paper will be beneficial to scholars for enhancing research in social media adoption in the field of business management as well as shifting the business landscape to the acceptance of digital platforms.
format	Article
author	Zakaria, Nor Hidayati Ab. Jalil, Zaidatulnisha
author_facet	Zakaria, Nor Hidayati Ab. Jalil, Zaidatulnisha
author_sort	Zakaria, Nor Hidayati
title	Bibliometric analysis of business management research trends on social media adoption using scopus database.
title_short	Bibliometric analysis of business management research trends on social media adoption using scopus database.
title_full	Bibliometric analysis of business management research trends on social media adoption using scopus database.
title_fullStr	Bibliometric analysis of business management research trends on social media adoption using scopus database.
title_full_unstemmed	Bibliometric analysis of business management research trends on social media adoption using scopus database.
title_sort	bibliometric analysis of business management research trends on social media adoption using scopus database.
publisher	Kolej Universiti Poly-Tech MARA Kuala Lumpur
publishDate	2022
url	http://eprints.utm.my/104725/1/ZaidatulnishaAbJalilNorHidayatiZakaria2022_BibliometricAnalysisofBusinessManagementResearch.pdf http://eprints.utm.my/104725/ http://dx.doi.org/10.61688/ajpbs.v3i2.39
_version_	1792148008189558784
score	13.211869

Bibliometric analysis of business management research trends on social media adoption using scopus database.

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