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Destination environmental branding and sustainable eco-conscious consumer

This research aims to examine the role of ecotourism of destination ecological, economic branding to enhance the sustainable eco-conscious consumers in an emerging economy. Empirical research investigates the tourism management effects on the image and equity of the city & finally inspects these...

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Main Authors: Alam, Syed Hasnain, Ahmed, Rizwan Raheem, Hashem E., Alharthi Rami, Md. Salleh, Nor Zafir, Vasa, Laszlo, Delibasic, Melica, Abrham, Josef
Format: Article
Published: Vilnius University 2022
Subjects:
H Social Sciences (General)
Online Access:http://eprints.utm.my/104660/
http://www.transformations.knf.vu.lt/56/article/dest
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spelling my.utm.1046602024-02-21T08:54:36Z http://eprints.utm.my/104660/ Destination environmental branding and sustainable eco-conscious consumer Alam, Syed Hasnain Ahmed, Rizwan Raheem Hashem E., Alharthi Rami Md. Salleh, Nor Zafir Vasa, Laszlo Delibasic, Melica Abrham, Josef H Social Sciences (General) This research aims to examine the role of ecotourism of destination ecological, economic branding to enhance the sustainable eco-conscious consumers in an emerging economy. Empirical research investigates the tourism management effects on the image and equity of the city & finally inspects these effects on international visitors across the country. Data is collected from 368 eco-conscious consumers from the emerging city. For the analyses purposes, we employed Partial least square-structural equation modelling (PLS-SEM) to advance the development and testing of theory in eco-tourism research. Pragmatic results demonstrate that eco-tourism destination branding and destination image have played a significant role in improving the overall destination of the brand equity of the city. A systematic scientific procedure for SEM results estimation is presented and applied to an annotated tourism as a case example. The research established that city destination features like destination image, services, and experience significantly contribute to destination branding. This research suggested a theoretical contribution to the existing body of current knowledge regarding eco-tourism marketing as a refined quantitative analysis. It will ultimately permit future researchers to elucidate the research’s contribution to comprehending the prominence of destination branding among tourists in an emerging economy. Vilnius University 2022 Article PeerReviewed Alam, Syed Hasnain and Ahmed, Rizwan Raheem and Hashem E., Alharthi Rami and Md. Salleh, Nor Zafir and Vasa, Laszlo and Delibasic, Melica and Abrham, Josef (2022) Destination environmental branding and sustainable eco-conscious consumer. Transformations in Business and Economics, 21 (2). pp. 121-146. ISSN 1648-4460 http://www.transformations.knf.vu.lt/56/article/dest NA
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Alam, Syed Hasnain
Ahmed, Rizwan Raheem
Hashem E., Alharthi Rami
Md. Salleh, Nor Zafir
Vasa, Laszlo
Delibasic, Melica
Abrham, Josef
Destination environmental branding and sustainable eco-conscious consumer
description This research aims to examine the role of ecotourism of destination ecological, economic branding to enhance the sustainable eco-conscious consumers in an emerging economy. Empirical research investigates the tourism management effects on the image and equity of the city & finally inspects these effects on international visitors across the country. Data is collected from 368 eco-conscious consumers from the emerging city. For the analyses purposes, we employed Partial least square-structural equation modelling (PLS-SEM) to advance the development and testing of theory in eco-tourism research. Pragmatic results demonstrate that eco-tourism destination branding and destination image have played a significant role in improving the overall destination of the brand equity of the city. A systematic scientific procedure for SEM results estimation is presented and applied to an annotated tourism as a case example. The research established that city destination features like destination image, services, and experience significantly contribute to destination branding. This research suggested a theoretical contribution to the existing body of current knowledge regarding eco-tourism marketing as a refined quantitative analysis. It will ultimately permit future researchers to elucidate the research’s contribution to comprehending the prominence of destination branding among tourists in an emerging economy.
format Article
author Alam, Syed Hasnain
Ahmed, Rizwan Raheem
Hashem E., Alharthi Rami
Md. Salleh, Nor Zafir
Vasa, Laszlo
Delibasic, Melica
Abrham, Josef
author_facet Alam, Syed Hasnain
Ahmed, Rizwan Raheem
Hashem E., Alharthi Rami
Md. Salleh, Nor Zafir
Vasa, Laszlo
Delibasic, Melica
Abrham, Josef
author_sort Alam, Syed Hasnain
title Destination environmental branding and sustainable eco-conscious consumer
title_short Destination environmental branding and sustainable eco-conscious consumer
title_full Destination environmental branding and sustainable eco-conscious consumer
title_fullStr Destination environmental branding and sustainable eco-conscious consumer
title_full_unstemmed Destination environmental branding and sustainable eco-conscious consumer
title_sort destination environmental branding and sustainable eco-conscious consumer
publisher Vilnius University
publishDate 2022
url http://eprints.utm.my/104660/
http://www.transformations.knf.vu.lt/56/article/dest
_version_ 1792147931370881024
score 13.211869

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