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Exploring the role of local champion in community-based rural homestay in Malaysia: a case of homestay Sungai Dorani.

The homestay program is an essential driver for local community empowerment and distributed benefit individually or collectively. Most of the local communities in rural areas are encouraged to participate in this program due to their value-added income and platform to promote the local culture to to...

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Main Authors: Abd. Halim, Norhazliza, Abas, Siti Aisah, Mohd. Hanafiah, Mohd. Hafiz
Format: Article
Language:English
Published: Global Academic Excellence (M) Sdn Bhd (GAE) 2022
Subjects:
HT101-395 Sociology, Urban
T Technology (General)
Online Access:http://eprints.utm.my/104290/1/SitiAisahAbasMohdHafizHanafiahNorhazlizaAbdHalim2022_ExploringtheRoleofLocalChampioninCommunity.pdf
http://eprints.utm.my/104290/
http://dx.doi.org/10.35631/JTHEM.727024
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spelling my.utm.1042902024-01-27T01:42:58Z http://eprints.utm.my/104290/ Exploring the role of local champion in community-based rural homestay in Malaysia: a case of homestay Sungai Dorani. Abd. Halim, Norhazliza Abas, Siti Aisah Mohd. Hanafiah, Mohd. Hafiz HT101-395 Sociology, Urban T Technology (General) The homestay program is an essential driver for local community empowerment and distributed benefit individually or collectively. Most of the local communities in rural areas are encouraged to participate in this program due to their value-added income and platform to promote the local culture to tourists. However, incompetent leaders to lead Community-Based Rural Homestay (CBRH) become a challenge to homestay operators as they need a proactive leader to manage the activities and tourists at the same time. Poor leadership qualities affect the homestay program from being active in generating income and other benefits for the local community. Indeed, there is a need for the leader in a community project to act as the representative for the local community to guide them as the community may not be ready for the intended changes or development. Ten competencies were identified to explore the characteristics of local champions in the context of CBRH. A single case study has been used whereby this research was taken place at Homestay Sungai Haji Dorani. A mixed-method design is adopted in this research which is involved a questionnaire distributed to the homestay operators and the interview session with the local champion of Homestay Sungai Haji Dorani. The finding was revealed that fairness becomes a dominant competency of the local champion. In a nutshell, the local champion's role is crucial to facilitate the participation of the local community in tourism development. Furthermore, the local champion is also considered one of Malaysia's CBRH factor's internal success factor. Global Academic Excellence (M) Sdn Bhd (GAE) 2022-03-08 Article PeerReviewed application/pdf en http://eprints.utm.my/104290/1/SitiAisahAbasMohdHafizHanafiahNorhazlizaAbdHalim2022_ExploringtheRoleofLocalChampioninCommunity.pdf Abd. Halim, Norhazliza and Abas, Siti Aisah and Mohd. Hanafiah, Mohd. Hafiz (2022) Exploring the role of local champion in community-based rural homestay in Malaysia: a case of homestay Sungai Dorani. Journal Of Tourism, Hospitality And Environment Management (JTHEM), 7 (27). pp. 310-320. ISSN 0128-178X http://dx.doi.org/10.35631/JTHEM.727024 DOI: http://dx.doi.org/10.35631/JTHEM.727024
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic HT101-395 Sociology, Urban
T Technology (General)
spellingShingle HT101-395 Sociology, Urban
T Technology (General)
Abd. Halim, Norhazliza
Abas, Siti Aisah
Mohd. Hanafiah, Mohd. Hafiz
Exploring the role of local champion in community-based rural homestay in Malaysia: a case of homestay Sungai Dorani.
description The homestay program is an essential driver for local community empowerment and distributed benefit individually or collectively. Most of the local communities in rural areas are encouraged to participate in this program due to their value-added income and platform to promote the local culture to tourists. However, incompetent leaders to lead Community-Based Rural Homestay (CBRH) become a challenge to homestay operators as they need a proactive leader to manage the activities and tourists at the same time. Poor leadership qualities affect the homestay program from being active in generating income and other benefits for the local community. Indeed, there is a need for the leader in a community project to act as the representative for the local community to guide them as the community may not be ready for the intended changes or development. Ten competencies were identified to explore the characteristics of local champions in the context of CBRH. A single case study has been used whereby this research was taken place at Homestay Sungai Haji Dorani. A mixed-method design is adopted in this research which is involved a questionnaire distributed to the homestay operators and the interview session with the local champion of Homestay Sungai Haji Dorani. The finding was revealed that fairness becomes a dominant competency of the local champion. In a nutshell, the local champion's role is crucial to facilitate the participation of the local community in tourism development. Furthermore, the local champion is also considered one of Malaysia's CBRH factor's internal success factor.
format Article
author Abd. Halim, Norhazliza
Abas, Siti Aisah
Mohd. Hanafiah, Mohd. Hafiz
author_facet Abd. Halim, Norhazliza
Abas, Siti Aisah
Mohd. Hanafiah, Mohd. Hafiz
author_sort Abd. Halim, Norhazliza
title Exploring the role of local champion in community-based rural homestay in Malaysia: a case of homestay Sungai Dorani.
title_short Exploring the role of local champion in community-based rural homestay in Malaysia: a case of homestay Sungai Dorani.
title_full Exploring the role of local champion in community-based rural homestay in Malaysia: a case of homestay Sungai Dorani.
title_fullStr Exploring the role of local champion in community-based rural homestay in Malaysia: a case of homestay Sungai Dorani.
title_full_unstemmed Exploring the role of local champion in community-based rural homestay in Malaysia: a case of homestay Sungai Dorani.
title_sort exploring the role of local champion in community-based rural homestay in malaysia: a case of homestay sungai dorani.
publisher Global Academic Excellence (M) Sdn Bhd (GAE)
publishDate 2022
url http://eprints.utm.my/104290/1/SitiAisahAbasMohdHafizHanafiahNorhazlizaAbdHalim2022_ExploringtheRoleofLocalChampioninCommunity.pdf
http://eprints.utm.my/104290/
http://dx.doi.org/10.35631/JTHEM.727024
_version_ 1789424405737111552
score 13.211869

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