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What drives clients to purchase green building?: The cybernetic fuzzy analytic hierarchy process approach

Purpose: Homebuyers' motivation to purchase the green building (GB) is vital for the widespread adoption of greener practices and for tackling the adverse impact of the built environment. In this regard, through the lenses of qualified and competent GB developers (GBD) and real estate agents (R...

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Main Authors: Durdyev, Serdar, Mohandes, Saeed Reza, Mahdiyar, Amir, Ismail, Syuhaida
Format: Article
Published: Emerald Publishing 2022
Subjects:
T Technology (General)
Online Access:http://eprints.utm.my/103713/
http://dx.doi.org/10.1108/ECAM-11-2020-0945
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spelling my.utm.1037132023-11-23T08:39:23Z http://eprints.utm.my/103713/ What drives clients to purchase green building?: The cybernetic fuzzy analytic hierarchy process approach Durdyev, Serdar Mohandes, Saeed Reza Mahdiyar, Amir Ismail, Syuhaida T Technology (General) Purpose: Homebuyers' motivation to purchase the green building (GB) is vital for the widespread adoption of greener practices and for tackling the adverse impact of the built environment. In this regard, through the lenses of qualified and competent GB developers (GBD) and real estate agents (REAs) using judgment sampling technique, this paper aims to evaluate the factors stimulating the purchase intention of Malaysian homebuyers. Design/methodology/approach: The study uses the interval-valued fuzzy Delphi method (IVFDM) to identify influential factors, while the cybernetic fuzzy analytic hierarchy process (CFAHP) for prioritizing the identified factors according to their significance in nationwide promotion of GBs is utilized. Findings: The findings, which are consistent with those reported in the literature and validated by the focus group, uncover the most prominent factors that drive the purchase intention of GB homebuyers. The results indicate that the homebuyers are familiar with the benefits of GB, however, the benefits are not sufficient to overcome the perceived “high cost” of green practices. Hence, homebuyers still seek financial incentives, which is a clear indication that financial issues are the most motivating factor. Practical implications: Increase in informative promotion of GB is necessary, particularly among prospective homebuyers in developing countries where GB adoption is in its infancy. Frontline players (those who are responsible for wider promotion) can utilize the factors that this study found to be important to identify appropriate steps to increase prospective homebuyers' motivation for purchasing greener dwellings. Originality/value: The contribution of this paper is threefold. First, review and identification of the most cited determinants that have been reported in the context of the subject. Second, this paper presents the most significant determinants in a developing country setting through the lenses of Malaysian experts in the area. Third, improvement measures could be implemented in Malaysia and other developing countries to promote the GB paradigm with an aim to make the building environment more sustainable. Emerald Publishing 2022 Article PeerReviewed Durdyev, Serdar and Mohandes, Saeed Reza and Mahdiyar, Amir and Ismail, Syuhaida (2022) What drives clients to purchase green building?: The cybernetic fuzzy analytic hierarchy process approach. Engineering, Construction and Architectural Management, 29 (10). pp. 4015-4039. ISSN 0969-9988 http://dx.doi.org/10.1108/ECAM-11-2020-0945 DOI : 10.1108/ECAM-11-2020-0945
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic T Technology (General)
spellingShingle T Technology (General)
Durdyev, Serdar
Mohandes, Saeed Reza
Mahdiyar, Amir
Ismail, Syuhaida
What drives clients to purchase green building?: The cybernetic fuzzy analytic hierarchy process approach
description Purpose: Homebuyers' motivation to purchase the green building (GB) is vital for the widespread adoption of greener practices and for tackling the adverse impact of the built environment. In this regard, through the lenses of qualified and competent GB developers (GBD) and real estate agents (REAs) using judgment sampling technique, this paper aims to evaluate the factors stimulating the purchase intention of Malaysian homebuyers. Design/methodology/approach: The study uses the interval-valued fuzzy Delphi method (IVFDM) to identify influential factors, while the cybernetic fuzzy analytic hierarchy process (CFAHP) for prioritizing the identified factors according to their significance in nationwide promotion of GBs is utilized. Findings: The findings, which are consistent with those reported in the literature and validated by the focus group, uncover the most prominent factors that drive the purchase intention of GB homebuyers. The results indicate that the homebuyers are familiar with the benefits of GB, however, the benefits are not sufficient to overcome the perceived “high cost” of green practices. Hence, homebuyers still seek financial incentives, which is a clear indication that financial issues are the most motivating factor. Practical implications: Increase in informative promotion of GB is necessary, particularly among prospective homebuyers in developing countries where GB adoption is in its infancy. Frontline players (those who are responsible for wider promotion) can utilize the factors that this study found to be important to identify appropriate steps to increase prospective homebuyers' motivation for purchasing greener dwellings. Originality/value: The contribution of this paper is threefold. First, review and identification of the most cited determinants that have been reported in the context of the subject. Second, this paper presents the most significant determinants in a developing country setting through the lenses of Malaysian experts in the area. Third, improvement measures could be implemented in Malaysia and other developing countries to promote the GB paradigm with an aim to make the building environment more sustainable.
format Article
author Durdyev, Serdar
Mohandes, Saeed Reza
Mahdiyar, Amir
Ismail, Syuhaida
author_facet Durdyev, Serdar
Mohandes, Saeed Reza
Mahdiyar, Amir
Ismail, Syuhaida
author_sort Durdyev, Serdar
title What drives clients to purchase green building?: The cybernetic fuzzy analytic hierarchy process approach
title_short What drives clients to purchase green building?: The cybernetic fuzzy analytic hierarchy process approach
title_full What drives clients to purchase green building?: The cybernetic fuzzy analytic hierarchy process approach
title_fullStr What drives clients to purchase green building?: The cybernetic fuzzy analytic hierarchy process approach
title_full_unstemmed What drives clients to purchase green building?: The cybernetic fuzzy analytic hierarchy process approach
title_sort what drives clients to purchase green building?: the cybernetic fuzzy analytic hierarchy process approach
publisher Emerald Publishing
publishDate 2022
url http://eprints.utm.my/103713/
http://dx.doi.org/10.1108/ECAM-11-2020-0945
_version_ 1783876404978384896
score 13.211869

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