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Vaccine media development after epidemic

The action research is novel coronavirus pneumonia based on the discussion of the changes in the media industry of the vaccine industry after the outbreak of the new crown pneumonia. The research object selected in this paper is we media, which has excellent performance in this industry. This resear...

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Main Author: Huang, Xi
Format: Thesis
Language:English
Published: 2022
Subjects:
H Social Sciences (General)
Online Access:http://eprints.utm.my/id/eprint/102439/1/HuangXiMAHIBS2022.pdf
http://eprints.utm.my/id/eprint/102439/
http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:147745
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spelling my.utm.1024392023-08-28T06:37:54Z http://eprints.utm.my/id/eprint/102439/ Vaccine media development after epidemic Huang, Xi H Social Sciences (General) The action research is novel coronavirus pneumonia based on the discussion of the changes in the media industry of the vaccine industry after the outbreak of the new crown pneumonia. The research object selected in this paper is we media, which has excellent performance in this industry. This research pays more attention to "building a more influential we media in the industry through the brand building of the media, and improving the brand awareness after the implementation of the intervention", And "the suggestion is to improve the overall influence of the company in multi-dimensional, multi platform and multi-channel, so as to create a high brand awareness and finally create a circle culture". The method of this study is the mixed method, which is divided into two stages. The first stage is the qualitative method used in the first stage, and the second stage is the quantitative analysis. In the analysis process, NVivo software, SPSS and t-test are used respectively. The two stages are used to determine the problems to be studied in this paper, Put forward corresponding intervention measures. According to the values after the intervention, there are obvious differences before and after the intervention. The quantitative and qualitative analysis results of this study also show a good trend after two cycles of intervention, which indicates that the research has achieved the final three goals. If you need to achieve relatively good influence, you need a sustained brand voice. Therefore, if you need to carry out corresponding research in the later stage, you should make corresponding matching according to the latest situation affected by the environment. In this way, you can achieve sustained media influence. 2022 Thesis NonPeerReviewed application/pdf en http://eprints.utm.my/id/eprint/102439/1/HuangXiMAHIBS2022.pdf Huang, Xi (2022) Vaccine media development after epidemic. Masters thesis, Universiti Teknologi Malaysia, Azman Hashim International Business School. http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:147745
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Huang, Xi
Vaccine media development after epidemic
description The action research is novel coronavirus pneumonia based on the discussion of the changes in the media industry of the vaccine industry after the outbreak of the new crown pneumonia. The research object selected in this paper is we media, which has excellent performance in this industry. This research pays more attention to "building a more influential we media in the industry through the brand building of the media, and improving the brand awareness after the implementation of the intervention", And "the suggestion is to improve the overall influence of the company in multi-dimensional, multi platform and multi-channel, so as to create a high brand awareness and finally create a circle culture". The method of this study is the mixed method, which is divided into two stages. The first stage is the qualitative method used in the first stage, and the second stage is the quantitative analysis. In the analysis process, NVivo software, SPSS and t-test are used respectively. The two stages are used to determine the problems to be studied in this paper, Put forward corresponding intervention measures. According to the values after the intervention, there are obvious differences before and after the intervention. The quantitative and qualitative analysis results of this study also show a good trend after two cycles of intervention, which indicates that the research has achieved the final three goals. If you need to achieve relatively good influence, you need a sustained brand voice. Therefore, if you need to carry out corresponding research in the later stage, you should make corresponding matching according to the latest situation affected by the environment. In this way, you can achieve sustained media influence.
format Thesis
author Huang, Xi
author_facet Huang, Xi
author_sort Huang, Xi
title Vaccine media development after epidemic
title_short Vaccine media development after epidemic
title_full Vaccine media development after epidemic
title_fullStr Vaccine media development after epidemic
title_full_unstemmed Vaccine media development after epidemic
title_sort vaccine media development after epidemic
publishDate 2022
url http://eprints.utm.my/id/eprint/102439/1/HuangXiMAHIBS2022.pdf
http://eprints.utm.my/id/eprint/102439/
http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:147745
_version_ 1775621987007201280
score 13.211869

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