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To design an effective e-commerce marketing strategy to increase sales at Thelilycious Enterprise

The social media has witnessed an exponential growth in the new millennium. With the rapid development of Internet technology, e-commerce has become a key means of modern enterprise competition. This study is descriptive based on the collection and analysis of results of studies, reports, periodical...

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Main Author: Mohd. Ariffin, Saiful Norazwan
Format: Thesis
Language:English
Published: 2022
Subjects:
H Social Sciences (General)
Online Access:http://eprints.utm.my/id/eprint/102300/1/SaifulNorazwanMohdMAHIBS2022.pdf
http://eprints.utm.my/id/eprint/102300/
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spelling my.utm.1023002023-08-17T00:48:22Z http://eprints.utm.my/id/eprint/102300/ To design an effective e-commerce marketing strategy to increase sales at Thelilycious Enterprise Mohd. Ariffin, Saiful Norazwan H Social Sciences (General) The social media has witnessed an exponential growth in the new millennium. With the rapid development of Internet technology, e-commerce has become a key means of modern enterprise competition. This study is descriptive based on the collection and analysis of results of studies, reports, periodicals, and books related to the topic of study to investigate the relationships between E-commerce on marketing Strategy. However, relatively few researches has examined its interventions, and most of the existing studies have not assessed the degree to which these e-commerce applications enable to increase sales and number of potential followers and customers in social media. One reason for this is that there are a number of limitations associated with the implementation of e-commerce applications including the fact that they: (a) low number of sales, (b) are impersonal and passive, and (c) low number of followers. Thus, the primary purposes of this study are to review the interventions of implementation of e-commerce applications towards the marketing strategies, consider the existing literature on the topic, and discuss the impacts and potential limitations of the existing implementation of e-commerce applications. In addition, we offer directions for action research and implementation of e-commerce applications to increase sales and number of potential followers and customers in social media. 2022 Thesis NonPeerReviewed application/pdf en http://eprints.utm.my/id/eprint/102300/1/SaifulNorazwanMohdMAHIBS2022.pdf Mohd. Ariffin, Saiful Norazwan (2022) To design an effective e-commerce marketing strategy to increase sales at Thelilycious Enterprise. Masters thesis, Universiti Teknologi Malaysia, Azman Hashim International Business School. http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:147755
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Mohd. Ariffin, Saiful Norazwan
To design an effective e-commerce marketing strategy to increase sales at Thelilycious Enterprise
description The social media has witnessed an exponential growth in the new millennium. With the rapid development of Internet technology, e-commerce has become a key means of modern enterprise competition. This study is descriptive based on the collection and analysis of results of studies, reports, periodicals, and books related to the topic of study to investigate the relationships between E-commerce on marketing Strategy. However, relatively few researches has examined its interventions, and most of the existing studies have not assessed the degree to which these e-commerce applications enable to increase sales and number of potential followers and customers in social media. One reason for this is that there are a number of limitations associated with the implementation of e-commerce applications including the fact that they: (a) low number of sales, (b) are impersonal and passive, and (c) low number of followers. Thus, the primary purposes of this study are to review the interventions of implementation of e-commerce applications towards the marketing strategies, consider the existing literature on the topic, and discuss the impacts and potential limitations of the existing implementation of e-commerce applications. In addition, we offer directions for action research and implementation of e-commerce applications to increase sales and number of potential followers and customers in social media.
format Thesis
author Mohd. Ariffin, Saiful Norazwan
author_facet Mohd. Ariffin, Saiful Norazwan
author_sort Mohd. Ariffin, Saiful Norazwan
title To design an effective e-commerce marketing strategy to increase sales at Thelilycious Enterprise
title_short To design an effective e-commerce marketing strategy to increase sales at Thelilycious Enterprise
title_full To design an effective e-commerce marketing strategy to increase sales at Thelilycious Enterprise
title_fullStr To design an effective e-commerce marketing strategy to increase sales at Thelilycious Enterprise
title_full_unstemmed To design an effective e-commerce marketing strategy to increase sales at Thelilycious Enterprise
title_sort to design an effective e-commerce marketing strategy to increase sales at thelilycious enterprise
publishDate 2022
url http://eprints.utm.my/id/eprint/102300/1/SaifulNorazwanMohdMAHIBS2022.pdf
http://eprints.utm.my/id/eprint/102300/
http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:147755
_version_ 1775621967001419776
score 13.211869

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