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The impact of social media marketing towards Nazla Enterprise

The aim of this research is to examine the effect of social media marketing activities on Naz. In addition, it has been aimed to analyse the effect of brand awareness and brand image on brand loyalty in this research. The population of the research consists of the consumers who actively follow “Nazl...

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Main Author: Md. Zaini, Nurul Izzaty
Format: Thesis
Language:English
Published: 2022
Subjects:
H Social Sciences (General)
Online Access:http://eprints.utm.my/id/eprint/102105/1/NurulIzzatyMdZainiMAHIBS2022.pdf
http://eprints.utm.my/id/eprint/102105/
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spelling my.utm.1021052023-08-07T08:03:27Z http://eprints.utm.my/id/eprint/102105/ The impact of social media marketing towards Nazla Enterprise Md. Zaini, Nurul Izzaty H Social Sciences (General) The aim of this research is to examine the effect of social media marketing activities on Naz. In addition, it has been aimed to analyse the effect of brand awareness and brand image on brand loyalty in this research. The population of the research consists of the consumers who actively follow “Nazla Food” on Facebook. In this research, both quantitative and qualitative method have been used and research data has been obtained via online questionnaires shared on social media. The obtained data have been analysed. As a result of the analysis, social media marketing activities have been found as effective factors on brand loyalty, besides it has been determined that the most obvious effect seen on brand awareness. 2022 Thesis NonPeerReviewed application/pdf en http://eprints.utm.my/id/eprint/102105/1/NurulIzzatyMdZainiMAHIBS2022.pdf Md. Zaini, Nurul Izzaty (2022) The impact of social media marketing towards Nazla Enterprise. Masters thesis, Universiti Teknologi Malaysia, Azman Hashim International Business School. http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:147752
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Md. Zaini, Nurul Izzaty
The impact of social media marketing towards Nazla Enterprise
description The aim of this research is to examine the effect of social media marketing activities on Naz. In addition, it has been aimed to analyse the effect of brand awareness and brand image on brand loyalty in this research. The population of the research consists of the consumers who actively follow “Nazla Food” on Facebook. In this research, both quantitative and qualitative method have been used and research data has been obtained via online questionnaires shared on social media. The obtained data have been analysed. As a result of the analysis, social media marketing activities have been found as effective factors on brand loyalty, besides it has been determined that the most obvious effect seen on brand awareness.
format Thesis
author Md. Zaini, Nurul Izzaty
author_facet Md. Zaini, Nurul Izzaty
author_sort Md. Zaini, Nurul Izzaty
title The impact of social media marketing towards Nazla Enterprise
title_short The impact of social media marketing towards Nazla Enterprise
title_full The impact of social media marketing towards Nazla Enterprise
title_fullStr The impact of social media marketing towards Nazla Enterprise
title_full_unstemmed The impact of social media marketing towards Nazla Enterprise
title_sort impact of social media marketing towards nazla enterprise
publishDate 2022
url http://eprints.utm.my/id/eprint/102105/1/NurulIzzatyMdZainiMAHIBS2022.pdf
http://eprints.utm.my/id/eprint/102105/
http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:147752
_version_ 1775621941978202112
score 13.211869

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