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The effect of social media marketing towards catering business brand awareness

This paper study objective is to determine and identify whether the social media marketing will cause any effects on the brand awareness of CT Wangi Sdn. Bhd. (Ayam Penyet Best) or not. Within this project, two interventions will be carried out and the findings from the implementations will be discu...

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Main Author: Chew, Jie Yi
Format: Thesis
Language:English
Published: 2022
Subjects:
H Social Sciences (General)
Online Access:http://eprints.utm.my/id/eprint/102099/1/ChewJieYiMAHIBS2022.pdf
http://eprints.utm.my/id/eprint/102099/
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spelling my.utm.1020992023-08-07T08:00:08Z http://eprints.utm.my/id/eprint/102099/ The effect of social media marketing towards catering business brand awareness Chew, Jie Yi H Social Sciences (General) This paper study objective is to determine and identify whether the social media marketing will cause any effects on the brand awareness of CT Wangi Sdn. Bhd. (Ayam Penyet Best) or not. Within this project, two interventions will be carried out and the findings from the implementations will be discussed. Social media metrics will be used to analyze the quantitative data collected while sentiment analysis which involves the fine-grained sentiment analysis and emotion detection will be used to analyze the qualitative data collected. A brand awareness survey was done at the end of this research to measure the effectiveness and successfulness of both implementations of cycle one and two. Nowadays, due to the rapid development of networking and technologies, the life of humans has become easier and less burdensome. It is believed that social media has become one of the most effective ways to enhance and promote the brand awareness of a business. So, online contests with attractive prizes will be held in order to help CT Wangi Sdn. Bhd. to raise their brand awareness among the public. The contests which have been held for cycle one and two are “Jom Berbuka Puasa Bersama-sama Eat and Win Contest” and “Fill in the Blanks Ayam Penyet Best Giveaway Contest 2021”. Both the contests have brought different outputs with significant findings which contribute to practical implications and furthermore academic paper at the same time. 2022 Thesis NonPeerReviewed application/pdf en http://eprints.utm.my/id/eprint/102099/1/ChewJieYiMAHIBS2022.pdf Chew, Jie Yi (2022) The effect of social media marketing towards catering business brand awareness. Masters thesis, Universiti Teknologi Malaysia, Azman Hashim International Business School. http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:147754
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Chew, Jie Yi
The effect of social media marketing towards catering business brand awareness
description This paper study objective is to determine and identify whether the social media marketing will cause any effects on the brand awareness of CT Wangi Sdn. Bhd. (Ayam Penyet Best) or not. Within this project, two interventions will be carried out and the findings from the implementations will be discussed. Social media metrics will be used to analyze the quantitative data collected while sentiment analysis which involves the fine-grained sentiment analysis and emotion detection will be used to analyze the qualitative data collected. A brand awareness survey was done at the end of this research to measure the effectiveness and successfulness of both implementations of cycle one and two. Nowadays, due to the rapid development of networking and technologies, the life of humans has become easier and less burdensome. It is believed that social media has become one of the most effective ways to enhance and promote the brand awareness of a business. So, online contests with attractive prizes will be held in order to help CT Wangi Sdn. Bhd. to raise their brand awareness among the public. The contests which have been held for cycle one and two are “Jom Berbuka Puasa Bersama-sama Eat and Win Contest” and “Fill in the Blanks Ayam Penyet Best Giveaway Contest 2021”. Both the contests have brought different outputs with significant findings which contribute to practical implications and furthermore academic paper at the same time.
format Thesis
author Chew, Jie Yi
author_facet Chew, Jie Yi
author_sort Chew, Jie Yi
title The effect of social media marketing towards catering business brand awareness
title_short The effect of social media marketing towards catering business brand awareness
title_full The effect of social media marketing towards catering business brand awareness
title_fullStr The effect of social media marketing towards catering business brand awareness
title_full_unstemmed The effect of social media marketing towards catering business brand awareness
title_sort effect of social media marketing towards catering business brand awareness
publishDate 2022
url http://eprints.utm.my/id/eprint/102099/1/ChewJieYiMAHIBS2022.pdf
http://eprints.utm.my/id/eprint/102099/
http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:147754
_version_ 1775621941012463616
score 13.211869

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