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The design of marketing strategy and planning to promote the brand through social media: Pasolla Kitchen Western Food

The purpose of this study is to examine the strategy of how digital marketing through social media can increase public awareness of Pasolla Kitchen Western Food business. Nowadays, digital marketing is the main medium for any industry, organization, institution and others. Digital marketing refers t...

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Main Author: Rosni, Mohamad Yazid
Format: Thesis
Language:English
Published: 2022
Subjects:
H Social Sciences (General)
Online Access:http://eprints.utm.my/id/eprint/102091/1/MohamadYazidRosniMAHIBS2022.pdf
http://eprints.utm.my/id/eprint/102091/
http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:147762
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spelling my.utm.1020912023-08-07T07:55:18Z http://eprints.utm.my/id/eprint/102091/ The design of marketing strategy and planning to promote the brand through social media: Pasolla Kitchen Western Food Rosni, Mohamad Yazid H Social Sciences (General) The purpose of this study is to examine the strategy of how digital marketing through social media can increase public awareness of Pasolla Kitchen Western Food business. Nowadays, digital marketing is the main medium for any industry, organization, institution and others. Digital marketing refers to the digital advertising of blogs, social media, apps, email, smartphones and more. Currently, the business of Pasolla Kitchen is facing difficulties in raising public awareness, especially when faced with movement restrictions (PKP), and the lack of visitors to the restaurant due to the instructions of the authorities. Mixed methods are used to collect data and random sampling techniques to 450 internet users located in the city of Pasir Gudang. The questionnaire will be distributed online such as Facebook and Twitter or other social media platforms through #pasirgudang. The purpose of this study is to look at the effectiveness of digital marketing on small and medium industries, and identify ways, techniques, time, and things that contribute to increasing public awareness of the business being conducted. This study helps companies to make more efficient use of digital marketing as a tool to generate direct marketing towards potential customers and to compete with competitors in Pasir Gudang. 2022 Thesis NonPeerReviewed application/pdf en http://eprints.utm.my/id/eprint/102091/1/MohamadYazidRosniMAHIBS2022.pdf Rosni, Mohamad Yazid (2022) The design of marketing strategy and planning to promote the brand through social media: Pasolla Kitchen Western Food. Masters thesis, Universiti Teknologi Malaysia, Azman Hashim International Business School. http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:147762
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Rosni, Mohamad Yazid
The design of marketing strategy and planning to promote the brand through social media: Pasolla Kitchen Western Food
description The purpose of this study is to examine the strategy of how digital marketing through social media can increase public awareness of Pasolla Kitchen Western Food business. Nowadays, digital marketing is the main medium for any industry, organization, institution and others. Digital marketing refers to the digital advertising of blogs, social media, apps, email, smartphones and more. Currently, the business of Pasolla Kitchen is facing difficulties in raising public awareness, especially when faced with movement restrictions (PKP), and the lack of visitors to the restaurant due to the instructions of the authorities. Mixed methods are used to collect data and random sampling techniques to 450 internet users located in the city of Pasir Gudang. The questionnaire will be distributed online such as Facebook and Twitter or other social media platforms through #pasirgudang. The purpose of this study is to look at the effectiveness of digital marketing on small and medium industries, and identify ways, techniques, time, and things that contribute to increasing public awareness of the business being conducted. This study helps companies to make more efficient use of digital marketing as a tool to generate direct marketing towards potential customers and to compete with competitors in Pasir Gudang.
format Thesis
author Rosni, Mohamad Yazid
author_facet Rosni, Mohamad Yazid
author_sort Rosni, Mohamad Yazid
title The design of marketing strategy and planning to promote the brand through social media: Pasolla Kitchen Western Food
title_short The design of marketing strategy and planning to promote the brand through social media: Pasolla Kitchen Western Food
title_full The design of marketing strategy and planning to promote the brand through social media: Pasolla Kitchen Western Food
title_fullStr The design of marketing strategy and planning to promote the brand through social media: Pasolla Kitchen Western Food
title_full_unstemmed The design of marketing strategy and planning to promote the brand through social media: Pasolla Kitchen Western Food
title_sort design of marketing strategy and planning to promote the brand through social media: pasolla kitchen western food
publishDate 2022
url http://eprints.utm.my/id/eprint/102091/1/MohamadYazidRosniMAHIBS2022.pdf
http://eprints.utm.my/id/eprint/102091/
http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:147762
_version_ 1775621939693355008
score 13.211869

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