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Improving the social media marketing on branding for the Safyina Design Studio

In the last few years, the usage of social media sites as part of a company’s marketing plan has grown substantially. Despite its popularity, there is limited research to answer some of the issues about social media effecting the branding. The purpose of this study is to develop an effective social...

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Main Author: Wan Hamizan, Wan Nadti Sulida
Format: Thesis
Language:English
Published: 2022
Subjects:
HB615-715 Entrepreneurship. Risk and uncertainty. Property
Online Access:http://eprints.utm.my/id/eprint/102062/1/WanNadtiSulidaWanHamizanMAHIBS2022.pdf.pdf
http://eprints.utm.my/id/eprint/102062/
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spelling my.utm.1020622023-07-31T07:39:35Z http://eprints.utm.my/id/eprint/102062/ Improving the social media marketing on branding for the Safyina Design Studio Wan Hamizan, Wan Nadti Sulida HB615-715 Entrepreneurship. Risk and uncertainty. Property In the last few years, the usage of social media sites as part of a company’s marketing plan has grown substantially. Despite its popularity, there is limited research to answer some of the issues about social media effecting the branding. The purpose of this study is to develop an effective social media marketing strategies to improve the branding on The Safyina Design Studio. At the same time, the research aim to provide an intervention plan hence evaluate the effectiveness of the intervention of applying a social media integration, practising social media brand consistency and setting up analytics tool. Social network theory and brand identity model underline the model framework for this research. This study used a mixed-method approach that included interview, surveys and observation. The data was analysed using Thematic Analysis and the Statistical Package for Social Sciences (SPSS). As a result, the intervention of the social media marketing strategies found to be significant towards the branding. Therefore, future research are recommended to further investigate a more suitable approach in improving the social media marketing for branding or a similar studies. 2022 Thesis NonPeerReviewed application/pdf en http://eprints.utm.my/id/eprint/102062/1/WanNadtiSulidaWanHamizanMAHIBS2022.pdf.pdf Wan Hamizan, Wan Nadti Sulida (2022) Improving the social media marketing on branding for the Safyina Design Studio. Masters thesis, Universiti Teknologi Malaysia. http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:147749
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic HB615-715 Entrepreneurship. Risk and uncertainty. Property
spellingShingle HB615-715 Entrepreneurship. Risk and uncertainty. Property
Wan Hamizan, Wan Nadti Sulida
Improving the social media marketing on branding for the Safyina Design Studio
description In the last few years, the usage of social media sites as part of a company’s marketing plan has grown substantially. Despite its popularity, there is limited research to answer some of the issues about social media effecting the branding. The purpose of this study is to develop an effective social media marketing strategies to improve the branding on The Safyina Design Studio. At the same time, the research aim to provide an intervention plan hence evaluate the effectiveness of the intervention of applying a social media integration, practising social media brand consistency and setting up analytics tool. Social network theory and brand identity model underline the model framework for this research. This study used a mixed-method approach that included interview, surveys and observation. The data was analysed using Thematic Analysis and the Statistical Package for Social Sciences (SPSS). As a result, the intervention of the social media marketing strategies found to be significant towards the branding. Therefore, future research are recommended to further investigate a more suitable approach in improving the social media marketing for branding or a similar studies.
format Thesis
author Wan Hamizan, Wan Nadti Sulida
author_facet Wan Hamizan, Wan Nadti Sulida
author_sort Wan Hamizan, Wan Nadti Sulida
title Improving the social media marketing on branding for the Safyina Design Studio
title_short Improving the social media marketing on branding for the Safyina Design Studio
title_full Improving the social media marketing on branding for the Safyina Design Studio
title_fullStr Improving the social media marketing on branding for the Safyina Design Studio
title_full_unstemmed Improving the social media marketing on branding for the Safyina Design Studio
title_sort improving the social media marketing on branding for the safyina design studio
publishDate 2022
url http://eprints.utm.my/id/eprint/102062/1/WanNadtiSulidaWanHamizanMAHIBS2022.pdf.pdf
http://eprints.utm.my/id/eprint/102062/
http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:147749
_version_ 1773543499175559168
score 13.211869

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