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Biomedical technology in studying consumers’ subconscious behavior

Despite the technological advancements in neuroimaging and physiological technologies, studies about using this technology to study the neural correlates of consumers’ behavior toward external stimuli remain unclear in the academic literature. We followed the Preferred Reporting Items for Systematic...

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Main Authors: Alsharif, Ahmed H., Md. Salleh, Nor Zafir, Wan Ahmad, Wan Amira, Khraiwish, Ahmad
Format: Article
Language:English
Published: International Association of Online Engineering Original language 2022
Subjects:
HB615-715 Entrepreneurship. Risk and uncertainty. Property
Online Access:http://eprints.utm.my/id/eprint/101374/1/AhmedHAlsharif2022_BiomedicalTechnologyinStudyingConsumers.pdf
http://eprints.utm.my/id/eprint/101374/
http://dx.doi.org/10.3991/ijoe.v18i08.31959
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spelling my.utm.1013742023-06-14T09:48:03Z http://eprints.utm.my/id/eprint/101374/ Biomedical technology in studying consumers’ subconscious behavior Alsharif, Ahmed H. Md. Salleh, Nor Zafir Wan Ahmad, Wan Amira Khraiwish, Ahmad HB615-715 Entrepreneurship. Risk and uncertainty. Property Despite the technological advancements in neuroimaging and physiological technologies, studies about using this technology to study the neural correlates of consumers’ behavior toward external stimuli remain unclear in the academic literature. We followed the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework in this article to select relevant articles for this study. We extracted and analyzed fifty-six articles from the Web of Science (WoS) database to answer the research questions. We found eight common methods, as follow: (i) neuroimaging tools such as fMRI, fNIRS, and EEG used to study the neural responses of emotional and cognitive processes, (ii) physiological tools such as ET, EMG, GSR, ECG, and IAT to study eye movements, fixation, pupil dilation, consumers’ attitudes, visual attention, heart rate, zygomatic and corrugator facial muscles toward environment stimuli such as machines. We hope this article provides valuable insights into neuroimaging and physiological technology guiding new practitioners and researchers to choose the appropriate tool to conduct the experiment and get high-quality and reliable results. International Association of Online Engineering Original language 2022 Article PeerReviewed application/pdf en http://eprints.utm.my/id/eprint/101374/1/AhmedHAlsharif2022_BiomedicalTechnologyinStudyingConsumers.pdf Alsharif, Ahmed H. and Md. Salleh, Nor Zafir and Wan Ahmad, Wan Amira and Khraiwish, Ahmad (2022) Biomedical technology in studying consumers’ subconscious behavior. International Journal of Online and Biomedical ngineering, 18 (8). pp. 98-114. ISSN 2626-8493 http://dx.doi.org/10.3991/ijoe.v18i08.31959 DOI: 10.3991/ijoe.v18i08.31959
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic HB615-715 Entrepreneurship. Risk and uncertainty. Property
spellingShingle HB615-715 Entrepreneurship. Risk and uncertainty. Property
Alsharif, Ahmed H.
Md. Salleh, Nor Zafir
Wan Ahmad, Wan Amira
Khraiwish, Ahmad
Biomedical technology in studying consumers’ subconscious behavior
description Despite the technological advancements in neuroimaging and physiological technologies, studies about using this technology to study the neural correlates of consumers’ behavior toward external stimuli remain unclear in the academic literature. We followed the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework in this article to select relevant articles for this study. We extracted and analyzed fifty-six articles from the Web of Science (WoS) database to answer the research questions. We found eight common methods, as follow: (i) neuroimaging tools such as fMRI, fNIRS, and EEG used to study the neural responses of emotional and cognitive processes, (ii) physiological tools such as ET, EMG, GSR, ECG, and IAT to study eye movements, fixation, pupil dilation, consumers’ attitudes, visual attention, heart rate, zygomatic and corrugator facial muscles toward environment stimuli such as machines. We hope this article provides valuable insights into neuroimaging and physiological technology guiding new practitioners and researchers to choose the appropriate tool to conduct the experiment and get high-quality and reliable results.
format Article
author Alsharif, Ahmed H.
Md. Salleh, Nor Zafir
Wan Ahmad, Wan Amira
Khraiwish, Ahmad
author_facet Alsharif, Ahmed H.
Md. Salleh, Nor Zafir
Wan Ahmad, Wan Amira
Khraiwish, Ahmad
author_sort Alsharif, Ahmed H.
title Biomedical technology in studying consumers’ subconscious behavior
title_short Biomedical technology in studying consumers’ subconscious behavior
title_full Biomedical technology in studying consumers’ subconscious behavior
title_fullStr Biomedical technology in studying consumers’ subconscious behavior
title_full_unstemmed Biomedical technology in studying consumers’ subconscious behavior
title_sort biomedical technology in studying consumers’ subconscious behavior
publisher International Association of Online Engineering Original language
publishDate 2022
url http://eprints.utm.my/id/eprint/101374/1/AhmedHAlsharif2022_BiomedicalTechnologyinStudyingConsumers.pdf
http://eprints.utm.my/id/eprint/101374/
http://dx.doi.org/10.3991/ijoe.v18i08.31959
_version_ 1769842045762928640
score 13.211869

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