Managing enterprise social media to develop consumer trust
Purpose: This study examines the impact of social media information sharing and usage on consumer beliefs particularly in the credibility of the information provided by e-commerce vendors, and consumer trust formation. Design/methodology/approach: Drawing on trust through social media usage and surf...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2022
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/101268/1/PritheegaMagalingam2022_ManagingEnterpriseSocialMediatoDevelop.pdf http://eprints.utm.my/id/eprint/101268/ http://dx.doi.org/10.1108/BFJ-11-2020-0995 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!