Consequences of user experience in a gamified e-commerce platform
User experience is essential to any gamified domain, which indicates how a person feels when interacting with the system and it produces some definite consequences. In e-commerce, gamification is increasingly applied as a design strategy while improving various behavioral outcomes. This study explor...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Published: |
Academy of Taiwan Information Systems Research
2022
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/101074/ http://dx.doi.org/10.7903/ijecs.2004 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!