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Evaluating the sustainable use of mobile payment contactless technologies within and beyond the COVID-19 pandemic using a hybrid SEM-ANN approach

Purpose: While there is an abundant amount of literature studies on mobile payment adoption, there is a scarce of knowledge concerning the sustainable use of mobile payment contactless technologies. As those technologies are mainly concerned with security and users' trust, the question of how s...

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Main Authors: Al-Sharafi, Mohammed A., Al-Qays, iNoor, Iahad, Noorminshah A., Al-Emran, Mostafa
Format: Article
Published: Emerald Group Holdings Ltd. 2022
Subjects:
HB615-715 Entrepreneurship. Risk and uncertainty. Property
Online Access:http://eprints.utm.my/id/eprint/100945/
http://dx.doi.org/10.1108/IJBM-07-2021-0291
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spelling my.utm.1009452023-05-18T04:56:46Z http://eprints.utm.my/id/eprint/100945/ Evaluating the sustainable use of mobile payment contactless technologies within and beyond the COVID-19 pandemic using a hybrid SEM-ANN approach Al-Sharafi, Mohammed A. Al-Qays, iNoor Iahad, Noorminshah A. Al-Emran, Mostafa HB615-715 Entrepreneurship. Risk and uncertainty. Property Purpose: While there is an abundant amount of literature studies on mobile payment adoption, there is a scarce of knowledge concerning the sustainable use of mobile payment contactless technologies. As those technologies are mainly concerned with security and users' trust, the question of how security factors and trust can influence the sustainable use of those technologies within and beyond the COVID-19 pandemic is still unanswered. This research thus develops a theoretical model based on integrating the protection motivation theory (PMT) and the expectation-confirmation model (ECM), extended with perceived trust (PT) to explore the sustainable use of mobile payment contactless technologies. Design/methodology/approach: The developed model is evaluated based on data collected through a web-based survey from 523 users who used contactless payment technologies. Unlike the existing literature, the collected data were analyzed using a hybrid structural equation modeling-artificial neural network (SEM-ANN) technique. Findings: The data analysis results reinforced all the proposed relationships in the developed model. The sensitivity analysis results showed that PT has the largest impact on the sustainable use of mobile payment contactless technologies with 97.2% normalized importance, followed by self-efficacy (SE) (77%), satisfaction (72.1%), perceived vulnerability (PV) (48.9%), perceived usefulness (PU) (48.2%), perceived severity (PS) (40.7%), response efficacy (RE) (28.7%) and response costs (RCs) (24.1%). Originality/value: The originality of this research lies behind the development of an integrated model based on PMT and ECM to understand the sustainable use of mobile payment contactless technologies. The study provides several managerial implications for decision-makers, policy-makers and service providers to ensure the sustainability of those contactless technologies within and beyond the COVID-19 pandemic. Emerald Group Holdings Ltd. 2022 Article PeerReviewed Al-Sharafi, Mohammed A. and Al-Qays, iNoor and Iahad, Noorminshah A. and Al-Emran, Mostafa (2022) Evaluating the sustainable use of mobile payment contactless technologies within and beyond the COVID-19 pandemic using a hybrid SEM-ANN approach. International Journal of Bank Marketing, 40 (5). pp. 1071-1095. ISSN 0265-2323 http://dx.doi.org/10.1108/IJBM-07-2021-0291 DOI: 10.1108/IJBM-07-2021-0291
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic HB615-715 Entrepreneurship. Risk and uncertainty. Property
spellingShingle HB615-715 Entrepreneurship. Risk and uncertainty. Property
Al-Sharafi, Mohammed A.
Al-Qays, iNoor
Iahad, Noorminshah A.
Al-Emran, Mostafa
Evaluating the sustainable use of mobile payment contactless technologies within and beyond the COVID-19 pandemic using a hybrid SEM-ANN approach
description Purpose: While there is an abundant amount of literature studies on mobile payment adoption, there is a scarce of knowledge concerning the sustainable use of mobile payment contactless technologies. As those technologies are mainly concerned with security and users' trust, the question of how security factors and trust can influence the sustainable use of those technologies within and beyond the COVID-19 pandemic is still unanswered. This research thus develops a theoretical model based on integrating the protection motivation theory (PMT) and the expectation-confirmation model (ECM), extended with perceived trust (PT) to explore the sustainable use of mobile payment contactless technologies. Design/methodology/approach: The developed model is evaluated based on data collected through a web-based survey from 523 users who used contactless payment technologies. Unlike the existing literature, the collected data were analyzed using a hybrid structural equation modeling-artificial neural network (SEM-ANN) technique. Findings: The data analysis results reinforced all the proposed relationships in the developed model. The sensitivity analysis results showed that PT has the largest impact on the sustainable use of mobile payment contactless technologies with 97.2% normalized importance, followed by self-efficacy (SE) (77%), satisfaction (72.1%), perceived vulnerability (PV) (48.9%), perceived usefulness (PU) (48.2%), perceived severity (PS) (40.7%), response efficacy (RE) (28.7%) and response costs (RCs) (24.1%). Originality/value: The originality of this research lies behind the development of an integrated model based on PMT and ECM to understand the sustainable use of mobile payment contactless technologies. The study provides several managerial implications for decision-makers, policy-makers and service providers to ensure the sustainability of those contactless technologies within and beyond the COVID-19 pandemic.
format Article
author Al-Sharafi, Mohammed A.
Al-Qays, iNoor
Iahad, Noorminshah A.
Al-Emran, Mostafa
author_facet Al-Sharafi, Mohammed A.
Al-Qays, iNoor
Iahad, Noorminshah A.
Al-Emran, Mostafa
author_sort Al-Sharafi, Mohammed A.
title Evaluating the sustainable use of mobile payment contactless technologies within and beyond the COVID-19 pandemic using a hybrid SEM-ANN approach
title_short Evaluating the sustainable use of mobile payment contactless technologies within and beyond the COVID-19 pandemic using a hybrid SEM-ANN approach
title_full Evaluating the sustainable use of mobile payment contactless technologies within and beyond the COVID-19 pandemic using a hybrid SEM-ANN approach
title_fullStr Evaluating the sustainable use of mobile payment contactless technologies within and beyond the COVID-19 pandemic using a hybrid SEM-ANN approach
title_full_unstemmed Evaluating the sustainable use of mobile payment contactless technologies within and beyond the COVID-19 pandemic using a hybrid SEM-ANN approach
title_sort evaluating the sustainable use of mobile payment contactless technologies within and beyond the covid-19 pandemic using a hybrid sem-ann approach
publisher Emerald Group Holdings Ltd.
publishDate 2022
url http://eprints.utm.my/id/eprint/100945/
http://dx.doi.org/10.1108/IJBM-07-2021-0291
_version_ 1768006588542484480
score 13.211869

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