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Halal supply chain: mediating role of intention on manufacturer’s behaviour to utilize halal transportation services

As one of the world's major Muslim countries, Malaysia is seeing a growth in demand for halal products. Muslim consumers think that eating halal food is a religious responsibility for all Muslims. The increased awareness of the importance of halal products creates a sizable market opportunity f...

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Main Author: Ustadi, Muna Norkhairunnisak
Format: Thesis
Language:English
English
English
Published: 2022
Subjects:
T Technology (General)
Online Access:http://eprints.uthm.edu.my/8449/1/24p%20MUNA%20NORKHAIRUNNISAK%20USTADI.pdf
http://eprints.uthm.edu.my/8449/2/MUNA%20NORKHAIRUNNISAK%20USTADI%20COPYRIGHT%20DECLARATION.pdf
http://eprints.uthm.edu.my/8449/3/MUNA%20NORKHAIRUNNISAK%20USTADI%20WATERMARK.pdf
http://eprints.uthm.edu.my/8449/
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spelling my.uthm.eprints.84492023-02-27T00:59:35Z http://eprints.uthm.edu.my/8449/ Halal supply chain: mediating role of intention on manufacturer’s behaviour to utilize halal transportation services Ustadi, Muna Norkhairunnisak T Technology (General) As one of the world's major Muslim countries, Malaysia is seeing a growth in demand for halal products. Muslim consumers think that eating halal food is a religious responsibility for all Muslims. The increased awareness of the importance of halal products creates a sizable market opportunity for producers to make their halal products. In accordance with this, halal transportation services are a critical component of halal product manufacturing. Since halal is distinct and entails intricate regulations and executions, it requires significant expenditure. As with any other supply chain, transportation costs will be passed to end-users, typically customers, increasing the final product's price. While studies on Muslim customers and their preferences for halal products are somewhat widespread, studies on Muslim customers' preferences for halal transportation could still be considered as novel. The purpose of this research is to apply the hybrid theories of TRA and TPB as popular theories due to their relative simplicity and flexibility, as well as their effectiveness in forecasting customer intention and actual behaviour to use halal transportation services. From the 1729 manufacturers initially listed, 130 manufacturers were randomly chosen from the food and beverages operators in the Klang Valley listed on the Jabatan Kemajuan Islam Malaysia (JAKIM) website. 3 sets of questionnaires were distributed to each halal certified manufacturer in this survey to maintain homogeneity among the halal food and beverages manufacturers. A total of 390 people were sent the questionnaires. Foreign multinationals, Malaysian multinationals, Small and Medium Enterprises (SME), and bigger enterprises were the four types of companies that participated in this study. This study was designed to provide a better knowledge of Muslim customers' purchasing behavior regarding Halal transportation and other Halal supply chain operations. Additionally, this study may assist policymakers in forecasting consumer behavior toward Halal transportation and enhance their business strategies through sharia compliance to better serve Muslim consumers. 2022-01 Thesis NonPeerReviewed text en http://eprints.uthm.edu.my/8449/1/24p%20MUNA%20NORKHAIRUNNISAK%20USTADI.pdf text en http://eprints.uthm.edu.my/8449/2/MUNA%20NORKHAIRUNNISAK%20USTADI%20COPYRIGHT%20DECLARATION.pdf text en http://eprints.uthm.edu.my/8449/3/MUNA%20NORKHAIRUNNISAK%20USTADI%20WATERMARK.pdf Ustadi, Muna Norkhairunnisak (2022) Halal supply chain: mediating role of intention on manufacturer’s behaviour to utilize halal transportation services. Doctoral thesis, Universiti Tun Hussein Onn Malaysia.
institution Universiti Tun Hussein Onn Malaysia
building UTHM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tun Hussein Onn Malaysia
content_source UTHM Institutional Repository
url_provider http://eprints.uthm.edu.my/
language English
English
English
topic T Technology (General)
spellingShingle T Technology (General)
Ustadi, Muna Norkhairunnisak
Halal supply chain: mediating role of intention on manufacturer’s behaviour to utilize halal transportation services
description As one of the world's major Muslim countries, Malaysia is seeing a growth in demand for halal products. Muslim consumers think that eating halal food is a religious responsibility for all Muslims. The increased awareness of the importance of halal products creates a sizable market opportunity for producers to make their halal products. In accordance with this, halal transportation services are a critical component of halal product manufacturing. Since halal is distinct and entails intricate regulations and executions, it requires significant expenditure. As with any other supply chain, transportation costs will be passed to end-users, typically customers, increasing the final product's price. While studies on Muslim customers and their preferences for halal products are somewhat widespread, studies on Muslim customers' preferences for halal transportation could still be considered as novel. The purpose of this research is to apply the hybrid theories of TRA and TPB as popular theories due to their relative simplicity and flexibility, as well as their effectiveness in forecasting customer intention and actual behaviour to use halal transportation services. From the 1729 manufacturers initially listed, 130 manufacturers were randomly chosen from the food and beverages operators in the Klang Valley listed on the Jabatan Kemajuan Islam Malaysia (JAKIM) website. 3 sets of questionnaires were distributed to each halal certified manufacturer in this survey to maintain homogeneity among the halal food and beverages manufacturers. A total of 390 people were sent the questionnaires. Foreign multinationals, Malaysian multinationals, Small and Medium Enterprises (SME), and bigger enterprises were the four types of companies that participated in this study. This study was designed to provide a better knowledge of Muslim customers' purchasing behavior regarding Halal transportation and other Halal supply chain operations. Additionally, this study may assist policymakers in forecasting consumer behavior toward Halal transportation and enhance their business strategies through sharia compliance to better serve Muslim consumers.
format Thesis
author Ustadi, Muna Norkhairunnisak
author_facet Ustadi, Muna Norkhairunnisak
author_sort Ustadi, Muna Norkhairunnisak
title Halal supply chain: mediating role of intention on manufacturer’s behaviour to utilize halal transportation services
title_short Halal supply chain: mediating role of intention on manufacturer’s behaviour to utilize halal transportation services
title_full Halal supply chain: mediating role of intention on manufacturer’s behaviour to utilize halal transportation services
title_fullStr Halal supply chain: mediating role of intention on manufacturer’s behaviour to utilize halal transportation services
title_full_unstemmed Halal supply chain: mediating role of intention on manufacturer’s behaviour to utilize halal transportation services
title_sort halal supply chain: mediating role of intention on manufacturer’s behaviour to utilize halal transportation services
publishDate 2022
url http://eprints.uthm.edu.my/8449/1/24p%20MUNA%20NORKHAIRUNNISAK%20USTADI.pdf
http://eprints.uthm.edu.my/8449/2/MUNA%20NORKHAIRUNNISAK%20USTADI%20COPYRIGHT%20DECLARATION.pdf
http://eprints.uthm.edu.my/8449/3/MUNA%20NORKHAIRUNNISAK%20USTADI%20WATERMARK.pdf
http://eprints.uthm.edu.my/8449/
_version_ 1758952409724354560
score 13.211869

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