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An integrated framework for lean production and marketing mix strategy toward business performance

Business performance is a critical issue for organizations, especially in the food industry, which faces multiple challenges that are forcing companies in the industry to improve their strategies to remain competitive. The food industry plays a vital role in the economy of Malaysia by creating emplo...

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Main Author: Hamid Yaseen, Maryam
Format: Thesis
Language:English
English
English
Published: 2021
Subjects:
T Technology (General)
Online Access:http://eprints.uthm.edu.my/8433/1/24p%20MARYAM%20HAMID%20YASEEN.pdf
http://eprints.uthm.edu.my/8433/2/MARYAM%20HAMID%20YASEEN%20COPYRIGHT%20DECLARATION.pdf
http://eprints.uthm.edu.my/8433/3/MARYAM%20HAMID%20YASEEN%20WATERMARK.pdf
http://eprints.uthm.edu.my/8433/
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spelling my.uthm.eprints.84332023-02-26T07:27:13Z http://eprints.uthm.edu.my/8433/ An integrated framework for lean production and marketing mix strategy toward business performance Hamid Yaseen, Maryam T Technology (General) Business performance is a critical issue for organizations, especially in the food industry, which faces multiple challenges that are forcing companies in the industry to improve their strategies to remain competitive. The food industry plays a vital role in the economy of Malaysia by creating employment, market outlets, and adding value to primary agricultural products, and it accounts for about 10% of Malaysia's manufacturing output. Despite It contributed about RM21.1 billion, the performance of the Malaysian food industry was below economists' expectations in 2018 and 2019. Therefore, changing the traditional way of working to a world-class management system such as lean production and adopting appropriate and effective executed marketing strategies could help companies survive and stay competitive. Thus, this study attempts to develop an integrated framework of lean production practices and marketing mix strategy toward improving the business performance of Malaysian food industry companies. To have empirical evidence about these relationships, data have been collected from 187 executive managers for Malaysian food industry companies, using a self-administered questionnaire. The response rate was 31.2%, which mean 62.4% of the required sample size. The collected data have been analyzed using both descriptive statistics and multiple regressions. Correlation analysis and multiple regressions using SPSS have been performed to measure the relationship between variables and to test the hypotheses related to the study. The results of the study reveal that lean production practices and marketing mix strategy have a direct positive effect on business performance. The findings of the study also revealed that lean production practices and marketing mix strategy positively correlated. Moreover, lean production and marketing mix strategy integration affect business performance. This study contributes to the body of knowledge by investigating the relationship between lean production practices and marketing mix strategy and business performance using one comprehensive research framework. For future research, it is suggested that quantitative research, supported by exploratory research techniques such as in-depth interviews, remains important when researching this topic since the mixed approach has not yet been undertaken in this area 2021-11 Thesis NonPeerReviewed text en http://eprints.uthm.edu.my/8433/1/24p%20MARYAM%20HAMID%20YASEEN.pdf text en http://eprints.uthm.edu.my/8433/2/MARYAM%20HAMID%20YASEEN%20COPYRIGHT%20DECLARATION.pdf text en http://eprints.uthm.edu.my/8433/3/MARYAM%20HAMID%20YASEEN%20WATERMARK.pdf Hamid Yaseen, Maryam (2021) An integrated framework for lean production and marketing mix strategy toward business performance. Doctoral thesis, Universiti Tun Hussein Onn Malaysia.
institution Universiti Tun Hussein Onn Malaysia
building UTHM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tun Hussein Onn Malaysia
content_source UTHM Institutional Repository
url_provider http://eprints.uthm.edu.my/
language English
English
English
topic T Technology (General)
spellingShingle T Technology (General)
Hamid Yaseen, Maryam
An integrated framework for lean production and marketing mix strategy toward business performance
description Business performance is a critical issue for organizations, especially in the food industry, which faces multiple challenges that are forcing companies in the industry to improve their strategies to remain competitive. The food industry plays a vital role in the economy of Malaysia by creating employment, market outlets, and adding value to primary agricultural products, and it accounts for about 10% of Malaysia's manufacturing output. Despite It contributed about RM21.1 billion, the performance of the Malaysian food industry was below economists' expectations in 2018 and 2019. Therefore, changing the traditional way of working to a world-class management system such as lean production and adopting appropriate and effective executed marketing strategies could help companies survive and stay competitive. Thus, this study attempts to develop an integrated framework of lean production practices and marketing mix strategy toward improving the business performance of Malaysian food industry companies. To have empirical evidence about these relationships, data have been collected from 187 executive managers for Malaysian food industry companies, using a self-administered questionnaire. The response rate was 31.2%, which mean 62.4% of the required sample size. The collected data have been analyzed using both descriptive statistics and multiple regressions. Correlation analysis and multiple regressions using SPSS have been performed to measure the relationship between variables and to test the hypotheses related to the study. The results of the study reveal that lean production practices and marketing mix strategy have a direct positive effect on business performance. The findings of the study also revealed that lean production practices and marketing mix strategy positively correlated. Moreover, lean production and marketing mix strategy integration affect business performance. This study contributes to the body of knowledge by investigating the relationship between lean production practices and marketing mix strategy and business performance using one comprehensive research framework. For future research, it is suggested that quantitative research, supported by exploratory research techniques such as in-depth interviews, remains important when researching this topic since the mixed approach has not yet been undertaken in this area
format Thesis
author Hamid Yaseen, Maryam
author_facet Hamid Yaseen, Maryam
author_sort Hamid Yaseen, Maryam
title An integrated framework for lean production and marketing mix strategy toward business performance
title_short An integrated framework for lean production and marketing mix strategy toward business performance
title_full An integrated framework for lean production and marketing mix strategy toward business performance
title_fullStr An integrated framework for lean production and marketing mix strategy toward business performance
title_full_unstemmed An integrated framework for lean production and marketing mix strategy toward business performance
title_sort integrated framework for lean production and marketing mix strategy toward business performance
publishDate 2021
url http://eprints.uthm.edu.my/8433/1/24p%20MARYAM%20HAMID%20YASEEN.pdf
http://eprints.uthm.edu.my/8433/2/MARYAM%20HAMID%20YASEEN%20COPYRIGHT%20DECLARATION.pdf
http://eprints.uthm.edu.my/8433/3/MARYAM%20HAMID%20YASEEN%20WATERMARK.pdf
http://eprints.uthm.edu.my/8433/
_version_ 1758952407340941312
score 13.211869

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