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What is brand? Some insights in the historical development

The aim of this study is to enhance understanding in the philosophy of the brand along with its historical development around the world. Its main purpose is to clarify the nature of the brand, its origination, ancient phase, digital phase and the future of branding. This study is based on the second...

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Main Authors: Ur Rehman, Fazal, Md Yusoff, Rosman, Ismail, Fadillah, Javed, Farwida
Format: Article
Language:English
Published: International Journal of Academic Management Science Research (IJAMSR) 2018
Subjects:
TS155-194 Production management. Operations management
Online Access:http://eprints.uthm.edu.my/6051/1/AJ%202018%20%281003%29%20What%20is%20brand%20Some%20insights%20in%20the%20historical%20development.pdf
http://eprints.uthm.edu.my/6051/
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spelling my.uthm.eprints.60512022-01-26T03:50:50Z http://eprints.uthm.edu.my/6051/ What is brand? Some insights in the historical development Ur Rehman, Fazal Md Yusoff, Rosman Ismail, Fadillah Javed, Farwida TS155-194 Production management. Operations management The aim of this study is to enhance understanding in the philosophy of the brand along with its historical development around the world. Its main purpose is to clarify the nature of the brand, its origination, ancient phase, digital phase and the future of branding. This study is based on the secondary source to clarify the gap of knowledge, understand the thought of branding and review the literature in regard to its historical development and evaluation around the world. It has found that brand is a tangible and non-tangible asset of a business that presents a unique identity and reputation among a wide set of competitors, and is perceived as a market leader in a particular industry. The study has found that branding is the best practice to enhance the image and value of business among targeted consumers. It has anticipated that branding is the technique to gain competitive advantage and accomplish the objectives of a business. This study presents a comprehensive overview of the nature of branding along with its wide historical development (origin, ancient phase, digital phase, future phase) around the world. International Journal of Academic Management Science Research (IJAMSR) 2018 Article PeerReviewed text en http://eprints.uthm.edu.my/6051/1/AJ%202018%20%281003%29%20What%20is%20brand%20Some%20insights%20in%20the%20historical%20development.pdf Ur Rehman, Fazal and Md Yusoff, Rosman and Ismail, Fadillah and Javed, Farwida (2018) What is brand? Some insights in the historical development. Information Management and Business Review, 10 (4). pp. 8-13. ISSN 2220-3796
institution Universiti Tun Hussein Onn Malaysia
building UTHM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tun Hussein Onn Malaysia
content_source UTHM Institutional Repository
url_provider http://eprints.uthm.edu.my/
language English
topic TS155-194 Production management. Operations management
spellingShingle TS155-194 Production management. Operations management
Ur Rehman, Fazal
Md Yusoff, Rosman
Ismail, Fadillah
Javed, Farwida
What is brand? Some insights in the historical development
description The aim of this study is to enhance understanding in the philosophy of the brand along with its historical development around the world. Its main purpose is to clarify the nature of the brand, its origination, ancient phase, digital phase and the future of branding. This study is based on the secondary source to clarify the gap of knowledge, understand the thought of branding and review the literature in regard to its historical development and evaluation around the world. It has found that brand is a tangible and non-tangible asset of a business that presents a unique identity and reputation among a wide set of competitors, and is perceived as a market leader in a particular industry. The study has found that branding is the best practice to enhance the image and value of business among targeted consumers. It has anticipated that branding is the technique to gain competitive advantage and accomplish the objectives of a business. This study presents a comprehensive overview of the nature of branding along with its wide historical development (origin, ancient phase, digital phase, future phase) around the world.
format Article
author Ur Rehman, Fazal
Md Yusoff, Rosman
Ismail, Fadillah
Javed, Farwida
author_facet Ur Rehman, Fazal
Md Yusoff, Rosman
Ismail, Fadillah
Javed, Farwida
author_sort Ur Rehman, Fazal
title What is brand? Some insights in the historical development
title_short What is brand? Some insights in the historical development
title_full What is brand? Some insights in the historical development
title_fullStr What is brand? Some insights in the historical development
title_full_unstemmed What is brand? Some insights in the historical development
title_sort what is brand? some insights in the historical development
publisher International Journal of Academic Management Science Research (IJAMSR)
publishDate 2018
url http://eprints.uthm.edu.my/6051/1/AJ%202018%20%281003%29%20What%20is%20brand%20Some%20insights%20in%20the%20historical%20development.pdf
http://eprints.uthm.edu.my/6051/
_version_ 1738581444041637888
score 13.211869

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