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E-learning and social media motivation factor model

The aims of this study are to probe into the motivational factors toward the usage of e-learning and social media among educational technology postgraduate students in the Faculty of Education, Universiti Teknologi Malaysia. This study had involved 70 respondents via the means of a questionnaire. Fo...

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Main Authors:	Saleh, Nor Shela, Rosli, Mohd Shafie, Aris, Baharuddin, Ahmad, Maizah Hura, Abjoli Sejzi, Abbas, Shamsudin, Nur Amalina
Format:	Article
Language:	English
Published:	Canadian Center of Science and Education 2015
Subjects:	L Education (General) T Technology (General)
Online Access:	http://eprints.uthm.edu.my/5878/1/AJ%202015%20%2861%29.pdf http://eprints.uthm.edu.my/5878/ http://dx.doi.org/10.5539/ies.v9n1p20
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id	my.uthm.eprints.5878
record_format	eprints
spelling	my.uthm.eprints.58782022-01-24T06:44:49Z http://eprints.uthm.edu.my/5878/ E-learning and social media motivation factor model Saleh, Nor Shela Rosli, Mohd Shafie Aris, Baharuddin Ahmad, Maizah Hura Abjoli Sejzi, Abbas Shamsudin, Nur Amalina L Education (General) T Technology (General) The aims of this study are to probe into the motivational factors toward the usage of e-learning and social media among educational technology postgraduate students in the Faculty of Education, Universiti Teknologi Malaysia. This study had involved 70 respondents via the means of a questionnaire. Four factors have been studied, named, the factor of technology, exposure, content and social influence. Via Structural Equation Modeling (SEM), this research uncovers that respondents usage of e-learning is being motivated by the factor of technology and content. The respondents use of social media was found to be motivated by the factor of technology and social influence. A strong positive relationship exists between the usage of e-learning and social media suggesting that social media can be manipulated as supporting material for e-learning. Yet, the finding may not be generalized to all Malaysian educational technology postgraduate students. Canadian Center of Science and Education 2015 Article PeerReviewed text en http://eprints.uthm.edu.my/5878/1/AJ%202015%20%2861%29.pdf Saleh, Nor Shela and Rosli, Mohd Shafie and Aris, Baharuddin and Ahmad, Maizah Hura and Abjoli Sejzi, Abbas and Shamsudin, Nur Amalina (2015) E-learning and social media motivation factor model. International Education Studies, 9 (1). pp. 20-30. ISSN 1913-9020 http://dx.doi.org/10.5539/ies.v9n1p20
institution	Universiti Tun Hussein Onn Malaysia
building	UTHM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Tun Hussein Onn Malaysia
content_source	UTHM Institutional Repository
url_provider	http://eprints.uthm.edu.my/
language	English
topic	L Education (General) T Technology (General)
spellingShingle	L Education (General) T Technology (General) Saleh, Nor Shela Rosli, Mohd Shafie Aris, Baharuddin Ahmad, Maizah Hura Abjoli Sejzi, Abbas Shamsudin, Nur Amalina E-learning and social media motivation factor model
description	The aims of this study are to probe into the motivational factors toward the usage of e-learning and social media among educational technology postgraduate students in the Faculty of Education, Universiti Teknologi Malaysia. This study had involved 70 respondents via the means of a questionnaire. Four factors have been studied, named, the factor of technology, exposure, content and social influence. Via Structural Equation Modeling (SEM), this research uncovers that respondents usage of e-learning is being motivated by the factor of technology and content. The respondents use of social media was found to be motivated by the factor of technology and social influence. A strong positive relationship exists between the usage of e-learning and social media suggesting that social media can be manipulated as supporting material for e-learning. Yet, the finding may not be generalized to all Malaysian educational technology postgraduate students.
format	Article
author	Saleh, Nor Shela Rosli, Mohd Shafie Aris, Baharuddin Ahmad, Maizah Hura Abjoli Sejzi, Abbas Shamsudin, Nur Amalina
author_facet	Saleh, Nor Shela Rosli, Mohd Shafie Aris, Baharuddin Ahmad, Maizah Hura Abjoli Sejzi, Abbas Shamsudin, Nur Amalina
author_sort	Saleh, Nor Shela
title	E-learning and social media motivation factor model
title_short	E-learning and social media motivation factor model
title_full	E-learning and social media motivation factor model
title_fullStr	E-learning and social media motivation factor model
title_full_unstemmed	E-learning and social media motivation factor model
title_sort	e-learning and social media motivation factor model
publisher	Canadian Center of Science and Education
publishDate	2015
url	http://eprints.uthm.edu.my/5878/1/AJ%202015%20%2861%29.pdf http://eprints.uthm.edu.my/5878/ http://dx.doi.org/10.5539/ies.v9n1p20
_version_	1738581426168659968
score	13.211869

E-learning and social media motivation factor model

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