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The evaluation of third party hotel booking website performance using Analytic Hierarchy Process (AHP)

Internet has become the best source for the travellers for searching the lowest rates of hotel rooms and they are more preferred to use third party hotel booking websites to book hotel rather than using the hotel websites. This is due to third party hotel booking website can provide price and hotel’...

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Main Authors: Ramlan, Rohaizan, Hassan, Rohayanti, Mohd Shukri, Siti Rokhmah, Mokhtar, Rashidah, Tong, Bao Yee
Format: Article
Language:English
Published: JARDCS 2018
Subjects:
QA76 Computer software
TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television
Online Access:http://eprints.uthm.edu.my/5452/1/AJ%202018%20%28530%29.pdf
http://eprints.uthm.edu.my/5452/
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spelling my.uthm.eprints.54522022-01-09T07:35:28Z http://eprints.uthm.edu.my/5452/ The evaluation of third party hotel booking website performance using Analytic Hierarchy Process (AHP) Ramlan, Rohaizan Hassan, Rohayanti Mohd Shukri, Siti Rokhmah Mokhtar, Rashidah Tong, Bao Yee QA76 Computer software TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television Internet has become the best source for the travellers for searching the lowest rates of hotel rooms and they are more preferred to use third party hotel booking websites to book hotel rather than using the hotel websites. This is due to third party hotel booking website can provide price and hotel’s condition comparison across multiple hotel for the customers. Since the issues of website’s qualityare critical in designing commercial websites, this research is to evaluate the third party hotel booking website that provides the important criteria and has best performance. Various web diagnostic tools are used in order to collect the primary data based on the identified criteria. The Analytic Hierarchy Process (AHP) approach is used to rank the results, based on the score achieved. It shows that the criterion of design optimisationis important in developing website and Booking.comis the best performance among third party hotel booking website. Thus, the website developer of third party hotel booking agent should more focus on the criterion of design optimisation when create their business website. JARDCS 2018 Article PeerReviewed text en http://eprints.uthm.edu.my/5452/1/AJ%202018%20%28530%29.pdf Ramlan, Rohaizan and Hassan, Rohayanti and Mohd Shukri, Siti Rokhmah and Mokhtar, Rashidah and Tong, Bao Yee (2018) The evaluation of third party hotel booking website performance using Analytic Hierarchy Process (AHP). Journal of Advanced Research in Dynamical and Control Systems (JARDCS), 10 (7). pp. 426-431. ISSN 1943-023X
institution Universiti Tun Hussein Onn Malaysia
building UTHM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tun Hussein Onn Malaysia
content_source UTHM Institutional Repository
url_provider http://eprints.uthm.edu.my/
language English
topic QA76 Computer software
TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television
spellingShingle QA76 Computer software
TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television
Ramlan, Rohaizan
Hassan, Rohayanti
Mohd Shukri, Siti Rokhmah
Mokhtar, Rashidah
Tong, Bao Yee
The evaluation of third party hotel booking website performance using Analytic Hierarchy Process (AHP)
description Internet has become the best source for the travellers for searching the lowest rates of hotel rooms and they are more preferred to use third party hotel booking websites to book hotel rather than using the hotel websites. This is due to third party hotel booking website can provide price and hotel’s condition comparison across multiple hotel for the customers. Since the issues of website’s qualityare critical in designing commercial websites, this research is to evaluate the third party hotel booking website that provides the important criteria and has best performance. Various web diagnostic tools are used in order to collect the primary data based on the identified criteria. The Analytic Hierarchy Process (AHP) approach is used to rank the results, based on the score achieved. It shows that the criterion of design optimisationis important in developing website and Booking.comis the best performance among third party hotel booking website. Thus, the website developer of third party hotel booking agent should more focus on the criterion of design optimisation when create their business website.
format Article
author Ramlan, Rohaizan
Hassan, Rohayanti
Mohd Shukri, Siti Rokhmah
Mokhtar, Rashidah
Tong, Bao Yee
author_facet Ramlan, Rohaizan
Hassan, Rohayanti
Mohd Shukri, Siti Rokhmah
Mokhtar, Rashidah
Tong, Bao Yee
author_sort Ramlan, Rohaizan
title The evaluation of third party hotel booking website performance using Analytic Hierarchy Process (AHP)
title_short The evaluation of third party hotel booking website performance using Analytic Hierarchy Process (AHP)
title_full The evaluation of third party hotel booking website performance using Analytic Hierarchy Process (AHP)
title_fullStr The evaluation of third party hotel booking website performance using Analytic Hierarchy Process (AHP)
title_full_unstemmed The evaluation of third party hotel booking website performance using Analytic Hierarchy Process (AHP)
title_sort evaluation of third party hotel booking website performance using analytic hierarchy process (ahp)
publisher JARDCS
publishDate 2018
url http://eprints.uthm.edu.my/5452/1/AJ%202018%20%28530%29.pdf
http://eprints.uthm.edu.my/5452/
_version_ 1738581379477667840
score 13.211869

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