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Factors influencing online purchase intention in online brand

This study investigated factors influencing online brand purchase intention. The aim of the study is to test the relationships between brand name, perceived ease of use and perceived usefulness (IV) and online purchase intention (DV). Consumers aged 21 years old and have had experiences in purchasin...

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Main Authors: Hasan, Haslinda, Harun, Amran, Zainal Rashid, Mohd Shaffran
Format: Article
Language:English
Published: Trans Stellar Journal Publication 2015
Subjects:
HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Online Access:http://eprints.uthm.edu.my/5320/1/AJ%202017%20%28765%29.pdf
http://eprints.uthm.edu.my/5320/
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spelling my.uthm.eprints.53202022-01-09T03:32:46Z http://eprints.uthm.edu.my/5320/ Factors influencing online purchase intention in online brand Hasan, Haslinda Harun, Amran Zainal Rashid, Mohd Shaffran HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives This study investigated factors influencing online brand purchase intention. The aim of the study is to test the relationships between brand name, perceived ease of use and perceived usefulness (IV) and online purchase intention (DV). Consumers aged 21 years old and have had experiences in purchasing products or services online were selected as the sample of the study. A total of 175 sets of valid and usable questionnaires, were collected for further data analysis. The findings revealed that the factor, the perceived ease of use makes the largest contribution in influencing consumers’ online purchase intention in online brand. The website brand name was also found to be the essential factor for consumers’ intention to purchase online. Trans Stellar Journal Publication 2015 Article PeerReviewed text en http://eprints.uthm.edu.my/5320/1/AJ%202017%20%28765%29.pdf Hasan, Haslinda and Harun, Amran and Zainal Rashid, Mohd Shaffran (2015) Factors influencing online purchase intention in online brand. International Journal of Business Management & Research (IJBMR), 5 (5). pp. 63-72. ISSN 2249-6920
institution Universiti Tun Hussein Onn Malaysia
building UTHM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tun Hussein Onn Malaysia
content_source UTHM Institutional Repository
url_provider http://eprints.uthm.edu.my/
language English
topic HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
spellingShingle HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Hasan, Haslinda
Harun, Amran
Zainal Rashid, Mohd Shaffran
Factors influencing online purchase intention in online brand
description This study investigated factors influencing online brand purchase intention. The aim of the study is to test the relationships between brand name, perceived ease of use and perceived usefulness (IV) and online purchase intention (DV). Consumers aged 21 years old and have had experiences in purchasing products or services online were selected as the sample of the study. A total of 175 sets of valid and usable questionnaires, were collected for further data analysis. The findings revealed that the factor, the perceived ease of use makes the largest contribution in influencing consumers’ online purchase intention in online brand. The website brand name was also found to be the essential factor for consumers’ intention to purchase online.
format Article
author Hasan, Haslinda
Harun, Amran
Zainal Rashid, Mohd Shaffran
author_facet Hasan, Haslinda
Harun, Amran
Zainal Rashid, Mohd Shaffran
author_sort Hasan, Haslinda
title Factors influencing online purchase intention in online brand
title_short Factors influencing online purchase intention in online brand
title_full Factors influencing online purchase intention in online brand
title_fullStr Factors influencing online purchase intention in online brand
title_full_unstemmed Factors influencing online purchase intention in online brand
title_sort factors influencing online purchase intention in online brand
publisher Trans Stellar Journal Publication
publishDate 2015
url http://eprints.uthm.edu.my/5320/1/AJ%202017%20%28765%29.pdf
http://eprints.uthm.edu.my/5320/
_version_ 1738581364674920448
score 13.211869

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