Online korean skincare decision support system
Despite the explosive growth of electronic commerce and the rapidly increasing number of consumers who use interactive media for pre-purchase information search and online shopping, very little is known about how consumers make purchase decisions in such settings. One desirable form of interactivity...
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| Main Authors: | , , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Penerbit UTHM
2017
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/4677/1/Chapter%2010_STIT_S1.pdf http://eprints.uthm.edu.my/4677/ |
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