Customer profiling using classification approach for bank telemarketing
Telemarketing is a type of direct marketing where a salesperson contacts the customers to sell products or services over the phone. The database of prospective customers comes from direct marketing database. It is important for the company to predict the set of customers with highest probability to...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
JOIV : International Journal on Informatics Visualization
2017
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/3422/1/AJ%202017%20%28486%29.pdf http://eprints.uthm.edu.my/3422/ https://dx.doi.org/10.30630/joiv.1.4-2.68 |
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