Analytic hierarchy process in purchasing import and local car models among first time car buyers in Malaysia
An automotive industry in Malaysia contributed to the huge success in economic development. This study aims to investigate various factors that could affect the decision before deciding and purchasing a car as the first owner in Malaysia. The factors chosen have been considered by using Analytic Hie...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/2610/1/P12641_59df76e989cff1d667988db6079dc605.pdf http://eprints.uthm.edu.my/2610/ https://doi.org/10.1063/5.0053657 |
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