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Factor influencing young consumers’ intention to purchase organic food

Following the researcher's preliminary study involving customers of AEON stores in Batu Pahat, the research findings revealed significant price disparities between organic food and conventional food in Malaysia, with organic food being considerably more expensive, often ranging from 100% to 300...

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Main Authors: Kang, Yi Joe, Shiau, Wei Chan, Ismail, Fadillah, Tasmin, Rosmaini, Ahmad, Md Fauzi
Format: Conference or Workshop Item
Language:English
Published: 2024
Subjects:
HF Commerce
Online Access:http://eprints.uthm.edu.my/12106/1/P16913_a1c434c83b47e5a5e1b20cc73033cc67.pdf%204.pdf
http://eprints.uthm.edu.my/12106/
https://doi.org/10.30880/rmtb.2024.05.01.066
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spelling my.uthm.eprints.121062024-12-01T04:06:33Z http://eprints.uthm.edu.my/12106/ Factor influencing young consumers’ intention to purchase organic food Kang, Yi Joe Shiau, Wei Chan Ismail, Fadillah Tasmin, Rosmaini Ahmad, Md Fauzi HF Commerce Following the researcher's preliminary study involving customers of AEON stores in Batu Pahat, the research findings revealed significant price disparities between organic food and conventional food in Malaysia, with organic food being considerably more expensive, often ranging from 100% to 300% higher in price. When national statistics were compared, it was observed that most deaths in Malaysia were attributed to non-communicable diseases (NCDs), specifically diseases related to the circulatory system. In that study, the researcher aimed to conduct an initial investigation that focused on examining the level of awareness of organic food among young consumers. Additionally, the study sought to identify the various factors that influenced the purchase intentions of young consumers toward organic food at AEON SDN BHD Batu Pahat. The study targeted customers who had previously bought organic products at AEON SDN BHD in Batu Pahat. The sample size for this study is 320 respondents who participated in this research. It utilized a questionnaire as its research tool and analyzed the gathered data through IBM's SPSS Statistics version 27. Both research objectives and the four hypotheses were satisfactorily fulfilled. The initial aim to gauge awareness of organic products revealed a high level of recognition, albeit influenced by various factors impacting young consumers' inclination to buy organic food. Additionally, the second objective pinpointed determinants affecting young consumers’ intent to purchase organic products, demonstrating significant correlations with their purchase intentions. This study was significant in the context of Malaysia as it provided valuable evidence that could contribute to a better understanding of organic food 2024-06-30 Conference or Workshop Item PeerReviewed text en http://eprints.uthm.edu.my/12106/1/P16913_a1c434c83b47e5a5e1b20cc73033cc67.pdf%204.pdf Kang, Yi Joe and Shiau, Wei Chan and Ismail, Fadillah and Tasmin, Rosmaini and Ahmad, Md Fauzi (2024) Factor influencing young consumers’ intention to purchase organic food. In: RESEARCH IN MANAGEMENT OF TECHNOLOGY AND BUSINESS. https://doi.org/10.30880/rmtb.2024.05.01.066
institution Universiti Tun Hussein Onn Malaysia
building UTHM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tun Hussein Onn Malaysia
content_source UTHM Institutional Repository
url_provider http://eprints.uthm.edu.my/
language English
topic HF Commerce
spellingShingle HF Commerce
Kang, Yi Joe
Shiau, Wei Chan
Ismail, Fadillah
Tasmin, Rosmaini
Ahmad, Md Fauzi
Factor influencing young consumers’ intention to purchase organic food
description Following the researcher's preliminary study involving customers of AEON stores in Batu Pahat, the research findings revealed significant price disparities between organic food and conventional food in Malaysia, with organic food being considerably more expensive, often ranging from 100% to 300% higher in price. When national statistics were compared, it was observed that most deaths in Malaysia were attributed to non-communicable diseases (NCDs), specifically diseases related to the circulatory system. In that study, the researcher aimed to conduct an initial investigation that focused on examining the level of awareness of organic food among young consumers. Additionally, the study sought to identify the various factors that influenced the purchase intentions of young consumers toward organic food at AEON SDN BHD Batu Pahat. The study targeted customers who had previously bought organic products at AEON SDN BHD in Batu Pahat. The sample size for this study is 320 respondents who participated in this research. It utilized a questionnaire as its research tool and analyzed the gathered data through IBM's SPSS Statistics version 27. Both research objectives and the four hypotheses were satisfactorily fulfilled. The initial aim to gauge awareness of organic products revealed a high level of recognition, albeit influenced by various factors impacting young consumers' inclination to buy organic food. Additionally, the second objective pinpointed determinants affecting young consumers’ intent to purchase organic products, demonstrating significant correlations with their purchase intentions. This study was significant in the context of Malaysia as it provided valuable evidence that could contribute to a better understanding of organic food
format Conference or Workshop Item
author Kang, Yi Joe
Shiau, Wei Chan
Ismail, Fadillah
Tasmin, Rosmaini
Ahmad, Md Fauzi
author_facet Kang, Yi Joe
Shiau, Wei Chan
Ismail, Fadillah
Tasmin, Rosmaini
Ahmad, Md Fauzi
author_sort Kang, Yi Joe
title Factor influencing young consumers’ intention to purchase organic food
title_short Factor influencing young consumers’ intention to purchase organic food
title_full Factor influencing young consumers’ intention to purchase organic food
title_fullStr Factor influencing young consumers’ intention to purchase organic food
title_full_unstemmed Factor influencing young consumers’ intention to purchase organic food
title_sort factor influencing young consumers’ intention to purchase organic food
publishDate 2024
url http://eprints.uthm.edu.my/12106/1/P16913_a1c434c83b47e5a5e1b20cc73033cc67.pdf%204.pdf
http://eprints.uthm.edu.my/12106/
https://doi.org/10.30880/rmtb.2024.05.01.066
_version_ 1817845165591625728
score 13.223943

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