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Determinants on the adoption of Takaful among secondary school teachers in Malaysia (a case study in Kedah)

Malaysia's Takaful industry is the second largest outside the Arab region. Takaful is one of Malaysia's Islamic finance industry sectors. Takaful has experienced remarkable growth since its inception in the 1980s. However, penetration of Takaful among Malaysian consumers remains modest d...

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Main Authors: Zakaria, Aliya Syaffa, Muhammad Ammar Shafi, Muhammad Ammar Shafi, Mohd Razali, Siti Noor Asyikin, Yusoff, Mohd Zarir, Kamaruddin, Nor Kamariah
Format: Conference or Workshop Item
Language:English
Published: 2024
Subjects:
HG Finance
Online Access:http://eprints.uthm.edu.my/11963/1/Determinants%20on%20the%20adoption%20of%20Takaful.pdf
http://eprints.uthm.edu.my/11963/
https://doi.org/10.1063/5.0225097
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spelling my.uthm.eprints.119632025-01-10T07:59:22Z http://eprints.uthm.edu.my/11963/ Determinants on the adoption of Takaful among secondary school teachers in Malaysia (a case study in Kedah) Zakaria, Aliya Syaffa Muhammad Ammar Shafi, Muhammad Ammar Shafi Mohd Razali, Siti Noor Asyikin Yusoff, Mohd Zarir Kamaruddin, Nor Kamariah HG Finance Malaysia's Takaful industry is the second largest outside the Arab region. Takaful is one of Malaysia's Islamic finance industry sectors. Takaful has experienced remarkable growth since its inception in the 1980s. However, penetration of Takaful among Malaysian consumers remains modest despite the industry's expansion. Several previous studies have examined the extent of Takaful penetration among public sector employees. Thus, the purpose of the present study is to investigate the adoption of Takaful, with a focus on secondary school teachers as respondents. This paper aims to investigate the factors influencing the adoption of Takaful among secondary school teachers in Sungai Petani, Kedah. The focus of the study will be on a number of determinants of Takaful adoption, including word-of-mouth (WOM) promotion, awareness and knowledge of Takaful, the roles of mass media, and the performance of Takaful operators. Stratified sampling will be utilized to acquire respondents progressively. This study collected primary data from 120 secondary school teachers in Sungai Petani, Kedah, via questionnaires that were distributed to them. The data were analyzed by multiple linear regression method using SPSS 23.0. This study's findings point out that all hypotheses were substantiated. Furthermore, promotion by word-of-mouth and the roles of mass media have the greatest impact on the level of Takaful adoption among secondary school teachers. 2024-08-27 Conference or Workshop Item PeerReviewed text en http://eprints.uthm.edu.my/11963/1/Determinants%20on%20the%20adoption%20of%20Takaful.pdf Zakaria, Aliya Syaffa and Muhammad Ammar Shafi, Muhammad Ammar Shafi and Mohd Razali, Siti Noor Asyikin and Yusoff, Mohd Zarir and Kamaruddin, Nor Kamariah (2024) Determinants on the adoption of Takaful among secondary school teachers in Malaysia (a case study in Kedah). In: AIP Conference Proceedings. https://doi.org/10.1063/5.0225097
institution Universiti Tun Hussein Onn Malaysia
building UTHM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tun Hussein Onn Malaysia
content_source UTHM Institutional Repository
url_provider http://eprints.uthm.edu.my/
language English
topic HG Finance
spellingShingle HG Finance
Zakaria, Aliya Syaffa
Muhammad Ammar Shafi, Muhammad Ammar Shafi
Mohd Razali, Siti Noor Asyikin
Yusoff, Mohd Zarir
Kamaruddin, Nor Kamariah
Determinants on the adoption of Takaful among secondary school teachers in Malaysia (a case study in Kedah)
description Malaysia's Takaful industry is the second largest outside the Arab region. Takaful is one of Malaysia's Islamic finance industry sectors. Takaful has experienced remarkable growth since its inception in the 1980s. However, penetration of Takaful among Malaysian consumers remains modest despite the industry's expansion. Several previous studies have examined the extent of Takaful penetration among public sector employees. Thus, the purpose of the present study is to investigate the adoption of Takaful, with a focus on secondary school teachers as respondents. This paper aims to investigate the factors influencing the adoption of Takaful among secondary school teachers in Sungai Petani, Kedah. The focus of the study will be on a number of determinants of Takaful adoption, including word-of-mouth (WOM) promotion, awareness and knowledge of Takaful, the roles of mass media, and the performance of Takaful operators. Stratified sampling will be utilized to acquire respondents progressively. This study collected primary data from 120 secondary school teachers in Sungai Petani, Kedah, via questionnaires that were distributed to them. The data were analyzed by multiple linear regression method using SPSS 23.0. This study's findings point out that all hypotheses were substantiated. Furthermore, promotion by word-of-mouth and the roles of mass media have the greatest impact on the level of Takaful adoption among secondary school teachers.
format Conference or Workshop Item
author Zakaria, Aliya Syaffa
Muhammad Ammar Shafi, Muhammad Ammar Shafi
Mohd Razali, Siti Noor Asyikin
Yusoff, Mohd Zarir
Kamaruddin, Nor Kamariah
author_facet Zakaria, Aliya Syaffa
Muhammad Ammar Shafi, Muhammad Ammar Shafi
Mohd Razali, Siti Noor Asyikin
Yusoff, Mohd Zarir
Kamaruddin, Nor Kamariah
author_sort Zakaria, Aliya Syaffa
title Determinants on the adoption of Takaful among secondary school teachers in Malaysia (a case study in Kedah)
title_short Determinants on the adoption of Takaful among secondary school teachers in Malaysia (a case study in Kedah)
title_full Determinants on the adoption of Takaful among secondary school teachers in Malaysia (a case study in Kedah)
title_fullStr Determinants on the adoption of Takaful among secondary school teachers in Malaysia (a case study in Kedah)
title_full_unstemmed Determinants on the adoption of Takaful among secondary school teachers in Malaysia (a case study in Kedah)
title_sort determinants on the adoption of takaful among secondary school teachers in malaysia (a case study in kedah)
publishDate 2024
url http://eprints.uthm.edu.my/11963/1/Determinants%20on%20the%20adoption%20of%20Takaful.pdf
http://eprints.uthm.edu.my/11963/
https://doi.org/10.1063/5.0225097
_version_ 1821004333071728640
score 13.23648

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