An Analysis of the Customer Satisfaction: A Case Study of Bank Service
This study focuses on how to measure the customer satisfaction in the service industry towards the satisfaction aspects considered of the ServQual criteria. The questionnaires developed were using Kano criteria that manipulate the qualitative data of quality attributes into quantitative value and Li...
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| Format: | Article |
| Language: | English |
| Published: |
2012
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| Online Access: | http://eprints.utem.edu.my/id/eprint/6972/1/An_Analysis_of_the_Customer_Satisfaction_-_A_Case_Study_of_Bank_Service.pdf http://eprints.utem.edu.my/id/eprint/6972/ http://www.ijaiem.org/volume1Issue2/IJAIEM-2012-10-14-021.pdf |
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