Unpacking purchase decisions: What drives consumer to choose hypermarket brand product?
This research explores the factors influencing consumer purchase decisions for hypermarket brand products in Melaka, Malaysia. As hypermarkets play a critical role in the retail landscape, understanding what drives consumer choices is essential for hypermarket managers to remain competitive. Grounde...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2024
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| Online Access: | http://eprints.utem.edu.my/id/eprint/28209/2/0232124102024616331222.pdf http://eprints.utem.edu.my/id/eprint/28209/ https://hrmars.com/papers_submitted/22977/unpacking-purchase-decisions-what-drives-consumer-to-choose-hypermarket-brand-product.pdf |
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