The effect of motivation towards consumer behavior in online shopping
Online shopping, a form of e-commerce, allows customers to purchase products or services directly from merchants over the Internet. This study aims to investigate how motivation influences consumer behavior when they shop online. Questionnaires and sampling techniques were used in the quantitative t...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Teknikal Malaysia Melaka
2023
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| Online Access: | http://eprints.utem.edu.my/id/eprint/28165/2/02650060920241142441108.pdf http://eprints.utem.edu.my/id/eprint/28165/ https://jtmt.utem.edu.my/jtmt/article/view/6063/4023 |
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