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Analyzing customer sentiments in genshin impact: a business intelligence perspective on player perception

Customer perception plays a pivotal role in determining the success of a game in the competitive market landscape. It encompasses how players perceive various aspects of the game, including its mechanics, visuals, story, character design, and overall experiential quality. In data analysis, sentiment...

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Main Authors: Kurnianingrum, Dian, Wijaya, Andrian, Jumri, Isma Addi, Savitri, Mila Andria, Tanuar, Evawaty, Karmagatri, Mulyani
Format: Conference or Workshop Item
Language:English
Published: 2023
Online Access:http://eprints.utem.edu.my/id/eprint/28001/1/Analyzing%20customer%20sentiments%20in%20genshin%20impact%20a%20business%20intelligence%20perspective%20on%20player%20perception.pdf
http://eprints.utem.edu.my/id/eprint/28001/
https://ieeexplore.ieee.org/document/10456098
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spelling my.utem.eprints.280012024-10-16T16:44:23Z http://eprints.utem.edu.my/id/eprint/28001/ Analyzing customer sentiments in genshin impact: a business intelligence perspective on player perception Kurnianingrum, Dian Wijaya, Andrian Jumri, Isma Addi Savitri, Mila Andria Tanuar, Evawaty Karmagatri, Mulyani Customer perception plays a pivotal role in determining the success of a game in the competitive market landscape. It encompasses how players perceive various aspects of the game, including its mechanics, visuals, story, character design, and overall experiential quality. In data analysis, sentiment analysis has emerged as a powerful tool for gaining valuable insights into customer perception. This research aims to employ sophisticated sentiment analysis techniques to understand customer perception in the context of Genshin Impact comprehensively. Through sentiment analysis, this study explores the intricate relationship between customer perception and player sentiments expressed concerning Genshin Impact. An analysis of categorized tweets reveals significant sentiment patterns associated with using specific words. Negative sentiment is observed in tweets containing words such as 'lazy,' 'retired,' 'uninstalled,' and 'sad,' indicating the presence of unfavorable content. Conversely, positive sentiment is associated with words like 'play,' which holds the highest frequency in positive keywords. Genshin Impact players use this term to express their enjoyment and satisfaction from engaging with the game. Additional positive keywords include 'interesting,' 'funny,' 'gacha' (a term related to acquiring characters in the game), 'lore,' and 'characters.' By leveraging sentiment analysis techniques, this research contributes to a comprehensive understanding of customer perception in Genshin Impact. The findings shed light on the prevailing sentiments of players and provide insights into the factors contributing to positive and negative perceptions of the game. 2023 Conference or Workshop Item PeerReviewed text en http://eprints.utem.edu.my/id/eprint/28001/1/Analyzing%20customer%20sentiments%20in%20genshin%20impact%20a%20business%20intelligence%20perspective%20on%20player%20perception.pdf Kurnianingrum, Dian and Wijaya, Andrian and Jumri, Isma Addi and Savitri, Mila Andria and Tanuar, Evawaty and Karmagatri, Mulyani (2023) Analyzing customer sentiments in genshin impact: a business intelligence perspective on player perception. In: 3rd IEEE International Conference on ICT in Business Industry and Government, ICTBIG 2023, 8 December 2023through 9 December 2023, Indore. https://ieeexplore.ieee.org/document/10456098
institution Universiti Teknikal Malaysia Melaka
building UTEM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknikal Malaysia Melaka
content_source UTEM Institutional Repository
url_provider http://eprints.utem.edu.my/
language English
description Customer perception plays a pivotal role in determining the success of a game in the competitive market landscape. It encompasses how players perceive various aspects of the game, including its mechanics, visuals, story, character design, and overall experiential quality. In data analysis, sentiment analysis has emerged as a powerful tool for gaining valuable insights into customer perception. This research aims to employ sophisticated sentiment analysis techniques to understand customer perception in the context of Genshin Impact comprehensively. Through sentiment analysis, this study explores the intricate relationship between customer perception and player sentiments expressed concerning Genshin Impact. An analysis of categorized tweets reveals significant sentiment patterns associated with using specific words. Negative sentiment is observed in tweets containing words such as 'lazy,' 'retired,' 'uninstalled,' and 'sad,' indicating the presence of unfavorable content. Conversely, positive sentiment is associated with words like 'play,' which holds the highest frequency in positive keywords. Genshin Impact players use this term to express their enjoyment and satisfaction from engaging with the game. Additional positive keywords include 'interesting,' 'funny,' 'gacha' (a term related to acquiring characters in the game), 'lore,' and 'characters.' By leveraging sentiment analysis techniques, this research contributes to a comprehensive understanding of customer perception in Genshin Impact. The findings shed light on the prevailing sentiments of players and provide insights into the factors contributing to positive and negative perceptions of the game.
format Conference or Workshop Item
author Kurnianingrum, Dian
Wijaya, Andrian
Jumri, Isma Addi
Savitri, Mila Andria
Tanuar, Evawaty
Karmagatri, Mulyani
spellingShingle Kurnianingrum, Dian
Wijaya, Andrian
Jumri, Isma Addi
Savitri, Mila Andria
Tanuar, Evawaty
Karmagatri, Mulyani
Analyzing customer sentiments in genshin impact: a business intelligence perspective on player perception
author_facet Kurnianingrum, Dian
Wijaya, Andrian
Jumri, Isma Addi
Savitri, Mila Andria
Tanuar, Evawaty
Karmagatri, Mulyani
author_sort Kurnianingrum, Dian
title Analyzing customer sentiments in genshin impact: a business intelligence perspective on player perception
title_short Analyzing customer sentiments in genshin impact: a business intelligence perspective on player perception
title_full Analyzing customer sentiments in genshin impact: a business intelligence perspective on player perception
title_fullStr Analyzing customer sentiments in genshin impact: a business intelligence perspective on player perception
title_full_unstemmed Analyzing customer sentiments in genshin impact: a business intelligence perspective on player perception
title_sort analyzing customer sentiments in genshin impact: a business intelligence perspective on player perception
publishDate 2023
url http://eprints.utem.edu.my/id/eprint/28001/1/Analyzing%20customer%20sentiments%20in%20genshin%20impact%20a%20business%20intelligence%20perspective%20on%20player%20perception.pdf
http://eprints.utem.edu.my/id/eprint/28001/
https://ieeexplore.ieee.org/document/10456098
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score 13.211869

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