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Customer motivation in the purchase of halal-certified chicken products through online delivery applications in Yogyakarta

Halal food is currently increasing in popularity among both Muslim and non-Muslim consumers. Halal food can be ordered directly or through online delivery applications, a popular trend. The process of ordering food using online applications saves time. However, it has limitations due to customersa l...

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Main Authors: Widodo, Chandra Purnomo, Rasyid, Susanti, Wiwi, Wan Ibrahim, Nik Rahila
Format: Conference or Workshop Item
Language:English
Published: 2023
Online Access:http://eprints.utem.edu.my/id/eprint/27960/1/Customer%20motivation%20in%20the%20purchase%20of%20halal-certified%20chicken%20products%20through%20online%20delivery%20applications%20in%20Yogyakarta.pdf
http://eprints.utem.edu.my/id/eprint/27960/
https://www.e3s-conferences.org/articles/e3sconf/abs/2023/81/e3sconf_iconard2023_02060/e3sconf_iconard2023_02060.html
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spelling my.utem.eprints.279602024-10-14T17:28:51Z http://eprints.utem.edu.my/id/eprint/27960/ Customer motivation in the purchase of halal-certified chicken products through online delivery applications in Yogyakarta Widodo Chandra Purnomo, Rasyid Susanti, Wiwi Wan Ibrahim, Nik Rahila Halal food is currently increasing in popularity among both Muslim and non-Muslim consumers. Halal food can be ordered directly or through online delivery applications, a popular trend. The process of ordering food using online applications saves time. However, it has limitations due to customersa lack of direct observation, particularly Muslims. This study examined the customersa motivation to choose online delivery applications for halal products at fast-food restaurants, even though they cannot directly observe the product preparation. The research was carried out in Bantul, The Special Region of Yogyakarta. Data were collected from 65 respondents utilizing a questionnaire distributed via a Google Form link. The findings revealed that taste, utility, and time savings were very strong motivators to purchase chicken meat. Furthermore, factors such as halal certification, adherence to Islamic principles, and blessings of halal food were categorized as strong to motivate customer purchasing. Nutritional requirements were the only factor with a moderate categorization for motivating fast-food chicken restaurant customers. While most fast-food chicken restaurants are already halal-certified, online delivery services frequently do not provide the information. It is suggested that each business provide more detailed product information on online delivery platforms. 2023 Conference or Workshop Item PeerReviewed text en http://eprints.utem.edu.my/id/eprint/27960/1/Customer%20motivation%20in%20the%20purchase%20of%20halal-certified%20chicken%20products%20through%20online%20delivery%20applications%20in%20Yogyakarta.pdf Widodo and Chandra Purnomo, Rasyid and Susanti, Wiwi and Wan Ibrahim, Nik Rahila (2023) Customer motivation in the purchase of halal-certified chicken products through online delivery applications in Yogyakarta. In: 4th International Conference on Agribusiness and Rural Development, IConARD 2023, 9 August 2023through 10 August 2023, Virtual, Online. https://www.e3s-conferences.org/articles/e3sconf/abs/2023/81/e3sconf_iconard2023_02060/e3sconf_iconard2023_02060.html
institution Universiti Teknikal Malaysia Melaka
building UTEM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknikal Malaysia Melaka
content_source UTEM Institutional Repository
url_provider http://eprints.utem.edu.my/
language English
description Halal food is currently increasing in popularity among both Muslim and non-Muslim consumers. Halal food can be ordered directly or through online delivery applications, a popular trend. The process of ordering food using online applications saves time. However, it has limitations due to customersa lack of direct observation, particularly Muslims. This study examined the customersa motivation to choose online delivery applications for halal products at fast-food restaurants, even though they cannot directly observe the product preparation. The research was carried out in Bantul, The Special Region of Yogyakarta. Data were collected from 65 respondents utilizing a questionnaire distributed via a Google Form link. The findings revealed that taste, utility, and time savings were very strong motivators to purchase chicken meat. Furthermore, factors such as halal certification, adherence to Islamic principles, and blessings of halal food were categorized as strong to motivate customer purchasing. Nutritional requirements were the only factor with a moderate categorization for motivating fast-food chicken restaurant customers. While most fast-food chicken restaurants are already halal-certified, online delivery services frequently do not provide the information. It is suggested that each business provide more detailed product information on online delivery platforms.
format Conference or Workshop Item
author Widodo
Chandra Purnomo, Rasyid
Susanti, Wiwi
Wan Ibrahim, Nik Rahila
spellingShingle Widodo
Chandra Purnomo, Rasyid
Susanti, Wiwi
Wan Ibrahim, Nik Rahila
Customer motivation in the purchase of halal-certified chicken products through online delivery applications in Yogyakarta
author_facet Widodo
Chandra Purnomo, Rasyid
Susanti, Wiwi
Wan Ibrahim, Nik Rahila
author_sort Widodo
title Customer motivation in the purchase of halal-certified chicken products through online delivery applications in Yogyakarta
title_short Customer motivation in the purchase of halal-certified chicken products through online delivery applications in Yogyakarta
title_full Customer motivation in the purchase of halal-certified chicken products through online delivery applications in Yogyakarta
title_fullStr Customer motivation in the purchase of halal-certified chicken products through online delivery applications in Yogyakarta
title_full_unstemmed Customer motivation in the purchase of halal-certified chicken products through online delivery applications in Yogyakarta
title_sort customer motivation in the purchase of halal-certified chicken products through online delivery applications in yogyakarta
publishDate 2023
url http://eprints.utem.edu.my/id/eprint/27960/1/Customer%20motivation%20in%20the%20purchase%20of%20halal-certified%20chicken%20products%20through%20online%20delivery%20applications%20in%20Yogyakarta.pdf
http://eprints.utem.edu.my/id/eprint/27960/
https://www.e3s-conferences.org/articles/e3sconf/abs/2023/81/e3sconf_iconard2023_02060/e3sconf_iconard2023_02060.html
_version_ 1814061439687589888
score 13.211869

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