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Promotional strategy: The case of Koko Minda Food Industries

Small medium entreprise is the backbone of local and world economy. Same goes with Malaysia as developing country. This proposition study are about to find the suitable factors for promotion mix in SME company, Koko Minda Food Industries that located at Serkam, Melaka. The main objectives of this s...

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Main Authors: Kamarolzaman, Mohd Faezy, Mohd. Yusof, Sitinor Wardatulaina
Format: Article
Language:English
Published: Penerbit UTeM 2016
Online Access:http://eprints.utem.edu.my/id/eprint/27756/1/18429_Promotional%20Strategy%20Koko%20Minda%20Food%20Industries.pdf
http://eprints.utem.edu.my/id/eprint/27756/
https://jtmt.utem.edu.my/
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spelling my.utem.eprints.277562024-08-13T11:54:20Z http://eprints.utem.edu.my/id/eprint/27756/ Promotional strategy: The case of Koko Minda Food Industries Kamarolzaman, Mohd Faezy Mohd. Yusof, Sitinor Wardatulaina Small medium entreprise is the backbone of local and world economy. Same goes with Malaysia as developing country. This proposition study are about to find the suitable factors for promotion mix in SME company, Koko Minda Food Industries that located at Serkam, Melaka. The main objectives of this study are to identify factors in promotional strategy that been practice by Koko Minda Food Industries and to evaluate promotional mix and create the new promotional strategy for Koko Minda Food Industries. 50 respondent that choose from workers, customers, and stockiest of Koko Minda Food Industries. They have answered a set of questions in questionnaire that were develop from the promotional strategy that been used in Koko Minda Food Industries. Data are collected had been analyse using exploratory factors analysis to build the better factors for promotional strategy of Koko Minda Food Industries. The result of analysis shown that the suitable factors that can be used for promotional strategy by Koko Minda Food Industries are government support, personal sales, promotional awareness and business to customers (B2C). This study is benefit Koko Minda Food Industries and SMEs companies that have same industries like Koko Minda Food Industries. Penerbit UTeM 2016 Article PeerReviewed text en http://eprints.utem.edu.my/id/eprint/27756/1/18429_Promotional%20Strategy%20Koko%20Minda%20Food%20Industries.pdf Kamarolzaman, Mohd Faezy and Mohd. Yusof, Sitinor Wardatulaina (2016) Promotional strategy: The case of Koko Minda Food Industries. Journal of Technology Management and Technopreneurship, 4 (1). pp. 55-66. ISSN 2231-7996 https://jtmt.utem.edu.my/
institution Universiti Teknikal Malaysia Melaka
building UTEM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknikal Malaysia Melaka
content_source UTEM Institutional Repository
url_provider http://eprints.utem.edu.my/
language English
description Small medium entreprise is the backbone of local and world economy. Same goes with Malaysia as developing country. This proposition study are about to find the suitable factors for promotion mix in SME company, Koko Minda Food Industries that located at Serkam, Melaka. The main objectives of this study are to identify factors in promotional strategy that been practice by Koko Minda Food Industries and to evaluate promotional mix and create the new promotional strategy for Koko Minda Food Industries. 50 respondent that choose from workers, customers, and stockiest of Koko Minda Food Industries. They have answered a set of questions in questionnaire that were develop from the promotional strategy that been used in Koko Minda Food Industries. Data are collected had been analyse using exploratory factors analysis to build the better factors for promotional strategy of Koko Minda Food Industries. The result of analysis shown that the suitable factors that can be used for promotional strategy by Koko Minda Food Industries are government support, personal sales, promotional awareness and business to customers (B2C). This study is benefit Koko Minda Food Industries and SMEs companies that have same industries like Koko Minda Food Industries.
format Article
author Kamarolzaman, Mohd Faezy
Mohd. Yusof, Sitinor Wardatulaina
spellingShingle Kamarolzaman, Mohd Faezy
Mohd. Yusof, Sitinor Wardatulaina
Promotional strategy: The case of Koko Minda Food Industries
author_facet Kamarolzaman, Mohd Faezy
Mohd. Yusof, Sitinor Wardatulaina
author_sort Kamarolzaman, Mohd Faezy
title Promotional strategy: The case of Koko Minda Food Industries
title_short Promotional strategy: The case of Koko Minda Food Industries
title_full Promotional strategy: The case of Koko Minda Food Industries
title_fullStr Promotional strategy: The case of Koko Minda Food Industries
title_full_unstemmed Promotional strategy: The case of Koko Minda Food Industries
title_sort promotional strategy: the case of koko minda food industries
publisher Penerbit UTeM
publishDate 2016
url http://eprints.utem.edu.my/id/eprint/27756/1/18429_Promotional%20Strategy%20Koko%20Minda%20Food%20Industries.pdf
http://eprints.utem.edu.my/id/eprint/27756/
https://jtmt.utem.edu.my/
_version_ 1808980932638539776
score 13.223943

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