Tourism value chain for competitive advantage creation in Indonesia tourism
Companies struggle to develop creative marketing strategies to retain existing consumers and attract new ones in today’s highly competitive market environment. However, from a consumer’s perspective, increased competition means that consumers have more options to choose. Accordingly, sophisticated c...
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| Main Authors: | , |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
Penerbit UTeM Press
2022
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| Subjects: | |
| Online Access: | http://eprints.utem.edu.my/id/eprint/27528/1/Tourism%20value%20chain%20for%20competitive%20advantage%20creation%20in%20Indonesia%20tourism.pdf http://eprints.utem.edu.my/id/eprint/27528/ |
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