Innovation marketing from the perspective of new technologies in the food and beverage industry
Today, the Food and Beverage (F&B) sector focuses more on using innovative marketing technologies to introduce their products and enhance their company's image. However, consumer adoption technology of products or services continues to be a challenge for the marketer in the market. This is...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IBIMA Publishing
2022
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| Online Access: | http://eprints.utem.edu.my/id/eprint/27290/2/0122728122023622.PDF http://eprints.utem.edu.my/id/eprint/27290/ https://ibimapublishing.com/articles/JMRCS/2022/492387/492387.pdf |
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